Vodafone ‘Symphony’
Who for: Vodafone
Why we like it: Tech meets Tchaikovsky. Geeky dedication writ large.
And you can watch the making of it too.
Who for: Vodafone
Why we like it: Tech meets Tchaikovsky. Geeky dedication writ large.
And you can watch the making of it too.
We had many excellent entries in our Finish the line cartoon contest, thanks for your wit. We’re spreading the love (beer, actually) with two winners.
From Philip O’Neill: Actually I’m in charge of subscriber-only content at NBR.
From Mike … Read more »
This week from The Media Counsel:
The 35th Annual Caxton Awards and Seminar were held in Coolum, Queensland on the weekend, showcasing the best newspaper ads Australasia had to offer this year. Print isn’t dead, it just smells funny when it comes off … Read more »
After successfully polarising the nation on its new “self-expressive” logo, Telecom has delivered with its new TVC, featuring eight everyday Kiwis, whiz-bang graphics and a bright, positive attitude.
Several … Read more »
Welcome to the third installment of our Export Figures series on NZers cracking the whip overseas in advertising and marketing. This week we meet Sarah Lukins, head of digital marketing for Westfield UK.
Lukins left NZ in 1997 with an MA … Read more »
San Francisco’s Salt has analysed the key trends that businesses must understand to build brands in these testing economic climes.
Of course, social media is in there, as well as the importance of trademarking, mobile marketing and ethical … Read more »
Smart guys copywriter Ashwin Gopal and art director Tim Yates have done particularly well since graduating from AUT ad school in 1997. First snapped up by Colenso, they won the The Radio Bureau’s Grande ORCA in 2008 for their Outrageous Fortune spots (listen here) and scored a trip to … Read more »
Find funny foreign products, win fancy foreign book Continue reading »
The Maggies crack one through the Kiwi covers Continue reading »
Who it’s for: Frucor/V by Colenso BBDO
Why we like it: It was always going to be hard to top the success of—and mystery inspired by—the previous V campaigns, but ‘Pomparkour’, the new spot—and new sport—from Colenso and independent director Nathan Price for V’s new isokinetic sports drink, comes pretty close. It’s a prime example of the advertising industry being able to bring ridiculous ideas to life. And it’s so well filmed it even makes Auckland look good.
The call for entries for the 2010 Art of the Envelope Awards has been made and New Zealand Post has decided to embrace the ethos in its traditional advertising with a new ad created by Saatchi & Saatchi Wellington and produced by Teaspoon that aims to draw attention to the Community Post scheme. This is the 12th year New Zealand Post has been supporting Kiwi communities through the initiative and more than 11 million postage paid envelopes to community groups have been dished out to help charities achieve their goals so far. And for those not-for-profits out there, applications for the 2010 round are now open.
An amazing stop-motion stroll across America captured using a Canon 5D camera. Dreamed up by Peter Cote, director Sam Griffith and the Conscious Minds Productions crew, they approached Levi’s jeans for sponsorship and products to use during the shoot and set out on the mission on 17 June in New York, finishing up on 1 July 1 in San Francisco. And you can find out a bit more about the project here.
Look at all those hipsters in that car. And look at all these hipsters on this website.
The football celebration that some celebratory football experts believe could be the world’s best ever.
Fun with meat; combining all the best bits from Now 75 into one glorious musical medley; and, to honour the rise of the online game in the world of marketing, here’s one with Robotic Unicorns.
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