Author archives
September 12th, 2011 by Deirdre Robert
Some said they saw it coming, but when ProDesign made the announcement in May that it would be closing its pages for good, it was a sad occasion for many. But at the end of the day, revenue is king and AGM opted to channel its energy and money to the more lucrative interior design sector, with ProDesign editor Michael Barrett taking the reins of the new venture. Last week the fruits of Barrett’s labour were displayed for all to see when AGM launched new magazine Interior. Read more »
September 9th, 2011 by Sustain Team
We may have been slow off the mark here in New Zealand to adopt them, but QR (Quick Response) codes are finally making their move, popping up everywhere from outdoor advertising to shampoo bottles. Now, in a more ethical application of the technology, Kiwi company All Good Bananas has announced all its bananas will come equipped with a code, helping connect shoppers with the growers of their fruit — the first time the technology has been used in such a manner in New Zealand. Read more »
September 7th, 2011 by Sustain Team
Showing how widespread sustainability initiatives have spread, everything from banking to architecture was honoured at last night’s Northern Sustainable Business Network (SBN) Awards and even new kid on the directories block Localist managed to score some brownie/greenie points with the judges.
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September 6th, 2011 by Deirdre Robert
It may barely be a year old, but TVNZ’s 100 percent local content channel Heartland has undergone a visual makeover, albeit nostalgic. The new look features a range of Kiwiana phrases embedded in some retro Kiwiana images designed by Jon Chapman-Smith from creative agency Fuman. Read more »
September 6th, 2011 by Design Daily Team
The agri-technology sector doesn’t ordinarily conjure up associations of top brand design, but Dow Design is feeling pretty chuffed with its efforts to rebrand argi-technology brand, Stafix. It’s out with the bright yellow lettering on a green background of old and in with a simpler green on white look that creates “in-store standout”. And, following research into what farmers deem to be a universal symbol of power and strength, apparently you can’t go past ‘High Noon’ the red Angus bull. Read more »
August 30th, 2011 by Deirdre Robert
When Sealord unveiled its new logo in May this year, feedback wasn’t overly kind and elsewhere more than a few comments suggested the company should instead focus on improving its sustainability credentials. Fastforward to July and the company was busy championing its deal to supply McDonald’s restaurants in Europe with Marine Stewardship Council certified hoki fish from New Zealand. But try as it might to churn out the positive PR, Sealord’s ocean practices are never far from the limelight, especially when Greenpeace is keeping a close eye on developments. The organisation yesterday launched a massive outdoor ‘subvertising’ campaign in Auckland to expose Sealord’s sale of tuna caught using destructive fishing methods. The campaign includes posters and banners that feature the new Sealord logo along with the words ‘Nice Logo. Bad Tuna’ that were deployed along main routes into the city and throughout the city centre by volunteers. Read more »
August 19th, 2011 by Deirdre Robert
These days advertising seems to encroach on almost everything, public transport especially. But apart from DDB’s Instant Kiwi campaign back in 2010, which saw scenes from the Sistine Chapel installed on the ceilings of buses throughout the city, there hasn’t been much by way of skyward advertising, particularly when it comes to trains. But while the practice may be common in places like the UK, Auckland trains is only just now getting its first dose courtesy of a campaign run by Fly Buys to promote its Star Deals initiative. Read more »
August 17th, 2011 by Deirdre Robert
If a sign of a successful campaign is the courting of controversy, then Telecom and partners in crime Saatchi & Saatchi are well placed. But the wealth of opinions that have gushed forth following the unveiling of the ‘Abstain for the All Blacks’ campaign seems to have those involved retreating for shelter. Meanwhile others have offered alternative campaigns of a similar vein. Read more »
August 12th, 2011 by Deirdre Robert
Beware the rumour propelling ways of the Twittersphere. The latest to catch our attention is that APN is getting set to launch its very own free music street press, competing face-on with the recently sold Groove Guide, purchased by Juice TV programme director Grant ‘Grunta’ Hislop back in May. But this looks to be more than just a rumour. Read more »
August 10th, 2011 by Deirdre Robert
The television revenue numbers for the year ended 30 June are out and, despite the March results being heavily impacted by the February Canterbury earthquake, overall, the year saw a 5.1 percent growth. The figures, fresh from ThinkTV, show advertising revenue reached $613 million, compared with the $583 million gathered from the previous 12 months. Read more »
