Author archives
July 23rd, 2010 by Ben Fahy
For months the New Zealand tech retailers have been displaying a range of iPad paraphernalia for sale in their stores and, as of today, they actually get to sell the object all that paraphernalia is associated with. But after all the hype, all the talk of publishing revolutions and all the feverish Tweetbooking about Jobs Almighty and his newest hero product, there seems to be a surprising dearth of local applications available on the day of the iPad’s release in New Zealand. Read more »
July 22nd, 2010 by Michael Carney
Wise New Zealand marketing oracle Michael Carney peers into his crystal ball for this week’s installment of Marketing Week.
- Analogue TV is either dead or on death’s door overseas. How long has it got to live here?
- How to catch the elusive black swan.
- Are you overlooking the oldies?
- The paywall prognostications come thick and fast. So how is Rupert faring?
- What people really think of advertising?
- The social media horse is starting to bolt. And there’s still time for marketers to try and mount this difficult beast.
- Tips and tricks for post-recession category management.
Read more »
July 21st, 2010 by Ben Fahy
While most normal people merely think about ridiculous ideas and never actually go through with them, the beauty of the ad industry is that agencies are often given a big bunch of cash to make those ridiculous ideas come true. And that’s exactly what Colenso has done with its latest—and awesome—ladder-inspired campaign for V’s new Isokinetic, guarana infused energy drink. Read more »
July 21st, 2010 by Ben Fahy
With a solid crowd to make the obligatory live crosses from Breakfast weatherman Tamati Coffey look good, the spray painting talents of the Cut Collective and a host of confused-looking commuters gazing up at a giant billboard as they powered to work, Cadbury kicked off its nationwide roadshow for the Billboard to Bags campaign this morning at ‘experiential venue’ 1 Queen St in Auckland. Read more »
July 20th, 2010 by Ben Fahy
Who it’s for: Freeview
Why we like it: Half the office said they vomited in their mouth and changed the channel when this chirpy old duck and her grumpy old curmudgeon husband graced their screens to tell everyone about Freeview, and the other half said they quite liked its simple, easy … Read more »
July 20th, 2010 by Ben Fahy
We all know the marcomms community thrives under pressure. As a result, entries tend to come in at the last minute (that was certainly the case for entries into this year’s Marketing Awards). And time is running out to get your name in the hat for the Creative Challenge—and get your hands on the $125,000 prize—with registrations for the inaugural event set to close tomorrow. Read more »
July 20th, 2010 by Ben Fahy
DDB NZ has added three new team members to its creative department, but it’s still on the hunt for a creative director to replace Adam Kanzer, who left in mid May. And Clemenger BBDO is in a similar position, with former creative director Paul Nagy yet to be replaced and a new managing director still to be found to replace Lesley Brown, who departed about 18 months ago to have a baby and chose not to come back. Read more »
July 19th, 2010 by Ben Fahy
For the second year in a row, DDB walked away with a cool $10,000 after the Sky Arts Channel Mark Rothco spot took out the Newspaper Ad of the Year prize last week (this Throaties spot won the 2009 edition). And the highlight of the night—aside, of course, from the big grand finale announcement, the delectable nibbles and the burly guard who was keeping watch over the silver briefcase on the table that was filled with $10,000 cash—had to be the Q+A video with Chuck Porter, the convenor of judges at this year’s event and co-founder of award-hogging US ad agency Crispin Porter + Bogusky. Read more »
July 19th, 2010 by Ben Fahy
Love it or loathe it, social media has become an extremely powerful communications force in recent times. And, according to Nielsen’s 2010 Social Media Report, its marketing star continues to rise in New Zealand as users start interacting more with brands online and rely on their social networks to guide purchasing decisions. Read more »
July 16th, 2010 by Simon Pound
Wonderful pearls of Wammo, Pound and Mash marcomms wisdom that have been carefully harvested from the oyster of ignorance especially for you. Read more »
