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BCG2 Health snaffles big international project for F&P Healthcare

February 3rd, 2012 by

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BCG2 Health appears to be revelling in its niche at the moment after a couple of good wins and it’s toasting to more good health because, after a competitive pitch, Fisher and Paykel Healthcare has shacked up with the agency to launch a digital consumer and trade campaign in the US, a key market for its range of sleep apnoea medical devices.

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Designworks sprinkles magic dust over Tait as new global identity unveiled

February 3rd, 2012 by

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Tait Communications is one of New Zealand’s best under-the-radar business success stories and is a great example of a local tech company finding its niche and selling its wares in the international market. And, in an effort to better reflect the company’s transformation into a “world-leading solutions provider” rather than just a radio manufacturer, Designworks Auckland has given it a spiffy new visual identity, slogan and website. Read more »

Dog vs Darth! Awkward! Parody! Fire safety! Flying people! Stats! Linkage!

February 3rd, 2012 by

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VW’s mashed-up superbowl ad.

Anti-superbowl advertising.

You got parodied, Samsung.

A unique–and elaborate—way to promote fire safety.

Mysterious flying people.

YouTube stats—animated.

Search New Zealand advertising on Facebook and this is what you get, this old chap should’ve gone to Specsavers, great pics of the Tough Guy challenge, search Google Read more »

Sunny, with a chance of meat: Hellers and Simpatico take the weather with them

February 2nd, 2012 by

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The oft-stated wonder of the online realm for advertisers is the utility it provides and the creative opportunities it affords. And while that utility isn’t often harnessed as effectively as it could be, a campaign to launch Hellers’ new range of burger patties by Christchurch agency Simpatico, which recently rebranded from UMC, shows what can be done with a bit of nifty thinking.  Read more »

GrabOne offers instant mobile gratification, Flossie.com taps into ‘quiet-time’

February 1st, 2012 by

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Following in the footsteps of Facebook Deals, Groupon Now and other large deal-providers offering location-specific discounts in real-time, GrabOne has launched its version in New Zealand, Instant. And, on the same day, Flossie.com has also relaunched itself as “a quiet-time appointment channel for the hair and beauty industry” in an effort to tap into the burgeoning deal-hunting consumer movement.

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Y&R embraces its inner manchild for new Roadies campaign

February 1st, 2012 by

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We’ve seen plenty of manvertising in recent times, with the likes of Mammoth, Lion Red, Speight’s Summit and NZTA all taking the over-the-top masculine approach to appeal to the guys (and, often, the girls). Obviously, the next logical step in this creative evolution was manchildvertising, so, to launch Arnott’s Shapes Roadies in the New Zealand market, Y&R Auckland and Finch director Alex Roberts constructed an oversized carseat, embraced the green screen and filmed “three manchildren on a roadtrip behaving like manchildren on a roadtrip” as part of its rather absurd but quite funny ‘Feed the Manchild’ campaign.  Read more »

Tui sticks to its knitting with new brewery-raid brand ad

February 1st, 2012 by

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The booze laws are in for a bit of a tune-up this year, with a yet-to-be-announced, Government appointed panel set to bang heads over things like the role of alcohol sponsorship, price controls and industry self-regulation of advertising. Of all the beer brands, Tui is probably the one most often singled out for pushing the envelope, both for its controversial, long-running, PC-busting billboards and for supposedly using sex to sell beer with the Tui brewery girls. But the numerous complainers haven’t stopped it from continuing to use cheekiness and humour in its ads and, carrying on the popular tradition of using brewery raidselaborate disguises and gnomes—Saatchi & Saatchi and The Sweet Shop have launched another entertaining brand ad for Tui Blond lager.  Read more »

Phantom spreads the love, the paste and the word in Christchurch

January 27th, 2012 by

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One of the few positive aspects of the Christchurch earthquakes is that those from the region seem to have banded together in an effort to try and get their city back on its feet. And Phantom Billstickers, which started in Christchurch in 1982, is doing its bit by offering existing businesses that are moving to new premises, new start-ups, bands, arts groups, or “anyone with something to say” a leg up. Phantom’s Robin McDonnell says there are no complicated conditions. It’s just their way of helping. So Christchurch folks just need to bring in 100 A3 posters to the Sydenham office and they’ll stick ‘em up on their high profile sites around the city.

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Milk, milk, Lemonade… Holy Moly ice cream hits Kiwi freezers

January 27th, 2012 by Siobhan Leathley

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Lemonade Design is by no means a newbie to the design game with several prominent clients including Eden Park, Jucy Rentals and Burger Fuel on the roster. And now the agency has turned its hand to new premium ice cream brand Holy Moly. Read more »

French sabres! Cross country! Filthy rich! Subaru reunion! Cook the rainbow! Beard! Sexy dance! Sexy song! Linkage!

January 27th, 2012 by

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Turns out old French farmers are actually quite technologically advanced.

The world’s newest extreme sport.

Perhaps not the best time to be advertising filthy richness. But not a bad way to do it.

Fun with old (and new) Subarus.
Lurpak cooks up a very cool spot.
Curse of the ginger beard.

Oh. My. Lord.

Oh. My. Lord (part … Read more »

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