Andrew Holt, currently a group account director at Colenso BBDO, will be shifting south, moving up the executive chain and battling the breeze after being appointed as managing director of Clemenger BBDO in Wellington. Read more »
Lionel Richie remixes himself for (and possibly sells his soul to) Walkers crisps.
Jack Black pans Orange in a spoof Gulliver’s Travels trailer for Orange.
Bud Light’s take on the consequences of the swear jar.
Arcade Fire, Chris Milk and Google’s amazing interactive music video experiment (well worth downloading Chrome to experience … Read more »
The EFFIEs aren’t usually seen as the most glamorous or creative of the CAANZ events (as evidenced by the historic victory of Farmer’s Red Dot Specials a few years back). But, in terms of what advertising is actually meant to do, it should really be deemed the most important. And Colenso BBDO, DraftFCB and Barnes, Catmur & Friends have come through the first two rounds of judging as the country’s three most effective agencies for 2010. Read more »
Speaking at the Inbound Tour Operators’ Council (ITOC) annual conference in Blenheim recently, Doug Chapman, executive director of client services at specialist digital agency Amnesia Razorfish, told delegates marketing was in the midst of a revolution thanks to the internet. And, with a raft of new technologies and hundreds of new social sites to take New Zealand to a travel-hungry world, it is a revolution Tourism New Zealand is well-positioned to take advantage of to reach potential travellers in a cost-effective way. Read more »
Wammo, Pound & Mash delves into the dark, mysterious arts of selling sweet confections and refreshing beverages. Read more »
Who’s it for: Campaign for Action on Family Violence by DraftFCB
Why we like it: DraftFCB has been staking a serious claim for the title of social change specialists in recent times (and in very recent times it has apparently started production on what has been called the mother of … Read more »
If you happened to look up from your iPhone as you strolled past a bookstore, dairy or supermarket, you may have noticed a collection of strange things made out of paper. They often call these quaint periodicals ‘magazines’. And a fresh, shiny new September-October NZ Marketing could just be among them. Read more »
Everyone seems to be taking the American approach and neither confirming or denying who has nabbed the Lion Red and Waikato Draught business, but after talking to psychics, futurists and a few other humans, it seems fairly safe to assume that Lion’s unloved children have found new parents in the form of DDB and Josh&Jamie/Assignment. Read more »
Since April, Positively Wellington Tourism has been on a mission to lure more of our Aussie friends across for a visit and smash a few misconceptions. And all indicators suggest the ‘There’s No Place Like Wellington’ campaign, which aims to showcase the region and its creative edge, has worked very well so far. But it’s taking things up a notch and getting experiential with WLG, a pop-up restaurant that will be operating in Sydney for two weeks next month in a bid to generate some buzz about the city.
The modus operandi of Eshe, a Kiwi streetwear clothing company that was started in 2008, is to take things back to the glory days of skating counter-culture; to slaughter a few metaphorical sacred cows. And it’s managed to inspire some fairly contrived controversy with a combination of sacrilege and old-school Garbage Pail kids imagery with a new poster campaign in Auckland. Read more »
Show your wine-related punmanship, win some arty wine Continue reading »
Invoke spirit of world’s most interesting dad, win Chivas Regal delights Continue reading »
Who’s it for: Campaign for Action on Family Violence by DraftFCB
Why we like it: DraftFCB has been staking a serious claim for the title of social change specialists in recent times (and in very recent times it has apparently started production on what has been called the mother of all shoots for its first National Bank TVC). And the two new spots for the Campaign for Action on Family Violence, which liken friends and family who don’t speak up about family violence to cardboard cut-outs, affirms that position. It’s a powerful spot for the ‘It’s Not Okay’ campaign and, as with its hugely successful depression work with John Kirwan, it’s about bringing issues that are normally hidden out into the open.
Lionel Richie remixes himself for (and possibly sells his soul to) Walkers crisps.
Jack Black pans Orange in a spoof Gulliver’s Travels trailer for Orange.
Bud Light’s take on the consequences of the swear jar.
Arcade Fire, Chris Milk and Google’s amazing interactive music video experiment (well worth downloading Chrome to experience it properly); get some business inspiration with this start-up idea generator; the perfect father’s day gift; the Chinese approach to public transport and the memory of Diana; 25-year-old forex wunderkind John Key profiled on Close-Up back in 1987; and one for the ‘pedantophiles’, a blog that details the use of unnecessary quotation marks.
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