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Holt! Who goes there?

September 3rd, 2010 by Ben Fahy

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Andrew Holt, currently a group account director at Colenso BBDO, will be shifting south, moving up the executive chain and battling the breeze after being appointed as managing director of Clemenger BBDO in Wellington. Read more »

Lionel! Jack! Bud! Chris! Dad! John! Diana! Urinals! Pedants!

September 3rd, 2010 by Ben Fahy

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Lionel Richie remixes himself for (and possibly sells his soul to) Walkers crisps.

Jack Black pans Orange in a spoof Gulliver’s Travels trailer for Orange.

Bud Light’s take on the consequences of the swear jar.

Arcade Fire, Chris Milk and Google’s amazing interactive music video experiment (well worth downloading Chrome to experience … Read more »

Terrible pun used as Colenso, DraftFCB and Barnes, Catmur & Friends all bubble with EFFIEvescence

September 2nd, 2010 by Ben Fahy

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The EFFIEs aren’t usually seen as the most glamorous or creative of the CAANZ events (as evidenced by the historic victory of Farmer’s Red Dot Specials a few years back). But, in terms of what advertising is actually meant to do, it should really be deemed the most important. And Colenso BBDO, DraftFCB and Barnes, Catmur & Friends have come through the first two rounds of judging as the country’s three most effective agencies for 2010. Read more »

Tourism NZ, Amnesia Razorfish and the ‘digital revolution’

September 2nd, 2010 by Tourism New Zealand

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Speaking at the Inbound Tour Operators’ Council (ITOC) annual conference in Blenheim recently, Doug Chapman, executive director of client services at specialist digital agency Amnesia Razorfish, told delegates marketing was in the midst of a revolution thanks to the internet. And, with a raft of new technologies and hundreds of new social sites to take New Zealand to a travel-hungry world, it is a revolution Tourism New Zealand is well-positioned to take advantage of to reach potential travellers in a cost-effective way. Read more »

Of sing-song Smarties and slow-mo beer

September 1st, 2010 by Simon Pound

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Wammo, Pound & Mash delves into the dark, mysterious arts of selling sweet confections and refreshing beverages. Read more »

Up the talk, decrease the violence

August 31st, 2010 by Ben Fahy

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Who’s it for: Campaign for Action on Family Violence by DraftFCB

Why we like it: DraftFCB has been staking a serious claim for the title of social change specialists in recent times (and in very recent times it has apparently started production on what has been called the mother of … Read more »

New magazine smell not quite as memorable as new car smell

August 31st, 2010 by Ben Fahy

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If you happened to look up from your iPhone as you strolled past a bookstore, dairy or supermarket, you may have noticed a collection of strange things made out of paper. They often call these quaint periodicals ‘magazines’. And a fresh, shiny new September-October NZ Marketing could just be among them. Read more »

Official statement not forthcoming, unofficial statements show DDB and Josh&Jamie on the beers

August 31st, 2010 by Ben Fahy

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Everyone seems to be taking the American approach and neither confirming or denying who has nabbed the Lion Red and Waikato Draught business, but after talking to psychics, futurists and a few other humans, it seems fairly safe to assume that Lion’s unloved children have found new parents in the form of DDB and Josh&Jamie/Assignment. Read more »

Taste of Kiwi dished out as Welly restaurant pops-up in Sydney

August 30th, 2010 by Ben Fahy

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Since April, Positively Wellington Tourism has been on a mission to lure more of our Aussie friends across for a visit and smash a few misconceptions. And all indicators suggest the ‘There’s No Place Like Wellington’ campaign, which aims to showcase the region and its creative edge, has worked very well so far. But it’s taking things up a notch and getting experiential with WLG, a pop-up restaurant that will be operating in Sydney for two weeks next month in a bid to generate some buzz about the city.

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Low hanging fruit hurled at religion in controversial new poster campaign

August 30th, 2010 by Ben Fahy

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The modus operandi of Eshe, a Kiwi streetwear clothing company that was started in 2008, is to take things back to the glory days of skating counter-culture; to slaughter a few metaphorical sacred cows. And it’s managed to inspire some fairly contrived controversy with a combination of sacrilege and old-school Garbage Pail kids imagery with a new poster campaign in Auckland. Read more »

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