Author archives
March 10th, 2010 by Ben Fahy
It’s still 18 months until the Rugby World Cup kicks off, but a massive behemoth of a billboard has already been erected on the corner of Albert Street and Custom Street East in Auckland to mark the auspicious occasion and Heineken New Zealand thinks the rather lovey dovey text (“Turning great rivalries into even greater friendships, since 1873. It’s almost time”) hints at the experience tournament attendees can expect from the beer brand in 2011.
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March 10th, 2010 by Ben Fahy
Tim Skellern, who spent three years with Wattie’s after immigrating to New Zealand from the UK in 2004 before throwing in the towel to set up his own company in 2007, has returned to the nurturing bosom of Heinz Wattie’s to take up the role of general manager marketing. Read more »
March 9th, 2010 by Ben Fahy
Traditional business presentations are often characterised by slow moving slide shows, unreliable software and cheesy whirling squares. But Christchurch company Orly Productions hopes to change all that with a new, more engaging and extremely user-friendly business presentation platform called iPRES that it has designed to help companies communicate better and sell more. Read more »
March 9th, 2010 by Ben Fahy
Social media is certainly all the rage at the moment, but while most in marcomms land seems to be talking about it, not too many Kiwi businesses appear to be following up on all that chatter, if the results from the CAANZ Digital Leadership Group (DLG) survey from December 2009 are anything to go by. Read more »
March 8th, 2010 by Andy Jaquet
What is Auckland Super City thinking? As we in the design world have always thought, everyone is a designer, so why not throw a competition out to all New Zealanders and get them to design a random logo for the country’s commercial centre. That’ll give us international credibility. Yeah right! Read more »
March 8th, 2010 by Ben Fahy
Whakatane’s Deep Origin sparkling water, or, more particularly, the bottle the sparkling water is housed in, tickled the fancies of a range of H20 purists at the 20th Annual Berkeley Springs International Water Tasting Awards in the US recently, walking away with the silver medal in ‘The People’s Choice Packaging’ competition. Read more »
March 8th, 2010 by Ben Fahy
In news sure to warm marketers’ cockles, the latest figures from Paymark, the network that processes over 75 percent of all electronic transactions in the New Zealand retail market, show that good old fashioned consumer spending is on the up. But the increased shelling out evident in some of the smaller centres is not being shared equally across the regions. Read more »
March 5th, 2010 by Michael Carney, Marketing Week
This week in eBuzz from Michael Carney’s Marketing Week:
- Thanks (or not) to technology, Gen Y and Gen Z will never be alone
- Secrets to online marketing
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March 4th, 2010 by Cassie Doherty
Fashion doyenne Trelise Cooper was all at sea today, with the first showing of her Summer 2011 range aboard the Queen Mary 2. Read more »
March 3rd, 2010 by Tourism New Zealand
Joint venture campaign activity has kicked off in Australia and is set to give New Zealand a high profile over the next few months. Read more »
