Tuesday 20 July

TV1

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1. ASB
2. Beds R Us
3. American Anthems album out now
4. Paper Plus
5. Peugeot
6. Alison’s Pantry
7. Michael Hill
8. Number Works and Words
9. Harvey Norman

TV3

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1. Sorted
2. Mazda
3. Kiwi Bank
4. Radio Live
5. Mt Ruapehu
6. Sorted
7. LG

Wednesday 21 July

TV1

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1. 2degrees
2. PlaceMakers
3. Tower Insurance
4. Toyota
5. Econo Heat
6. Smith and Smith
7. TSB

TV3

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1. Elite Fitness
2. The Warehouse
3. Auckland’s Big Little City
4. Chorus
5. Salvation Army
6. Schwarzkopf
7. Kiwi Bank
8. Suzuki

Thursday 22 July

TV1

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1. Auckland’s Big Little City
2. Toyota
3. Bunnings
4. Vodafone
5. Coke
6. Lighting Direct
7. Lotto
8. New World

TV3

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1. Mt Ruapehu
2. 2degrees
3. Watties
4. The Warehouse
5. Neutrogena
6. Fly Buys
7. Colgate

Friday 23 July

TV1

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1. GJ Gardner Homes
2. Peugeot
3. Telstra Clear
4. 45 South on dvd
5. Plcemakers
6. Elite Fitness
7. Paper Plus
8. Freedom Furniture
9. Tower Insurance
10. Mitsubishi Electric

TV3

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1. The Warehouse
2. Dove
3. Sky
4. Super Cheap Auto
5. New World
6. Godfreys
7. 45 South On DVD
8. Weekend Wind Back
9. Mitre 10

Saturday 24 July

TV1

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1. HRV
2. Peugeot
3. Aucklands big Little City
4. Libra
5. Harvey Norman
6. Mainland

TV3

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1. ANZ
2. Harvey Norman
3. 2degrees
4. Vaseline
5. Mitsubishi Electric
6. Harvey Norman
7. Telstra Clear
8. Signature Homes

Sunday 25 July

TV1

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1. DVD Rewards
2. Stihl
3. Ford
4. The Warehouse
5. Comvita
6. Tile Warehouse
7. Southern Cross Travel
8. Depression.org.nz
9. Heartland

TV3

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1. Lynx
2. Tim Tam
3. ASB
4. STA Travel
5. Gillette
6. Fujitsu
7. McCain
8. Firestone
9. Surf

Monday 26 July

TV1

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1. Pascoes
2. Hyundai
3. Duck
4. Vodafone
5. Quilton
6. Kia
7. New World
8. Steel Fern
9. The Food Show

TV3

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1. Right Car
2. 2 Degrees
3. Colgate
4. Cash Converters
5. Tena
6. Lighting Plus
7. Harvey Norman Travel
8. Canon

Tuesday 27 July

TV1

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1. Telstra Clear
2. Paper Plus
3. Nature’s Own
4. Quilton
5. Paper Plus
6. Flight Centre
7. Tower Insurance
8. Paper Plus
9. The Warehouse

TV3

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1. Lynx
2. Southern Cross Travel
3. Doritos
4. Firestone
5. Watties
6. Telecom
7. Arnotts

Wednesday 28 July

TV1

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1. Vicks
2. Flight Centre
3. Glade
4. Harvey Norman
5. Panadol
6. DVS
7. Nivea
8. Tower
9. Warehouse Stationery

TV3

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1. Harvey Norman
2. Natures Fresh
3. 2 Degrees
4. Beds r Us
5. Protex
6. Ford
7. Tic Tac
8. The Warehouse
9. 80s Rock Ballads album out now

Thursday 29 July

TV1

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1. Elections.org.nz
2. Mastercard
3. PlaceMakers
4. Pak n Save
5. Tower Insurance
6. St John
7. Flight Centre
8. Postie
9. Arataki
10. Target

TV3

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1. Mt Ruapehu
2. Sunsweet
3. Repco
4. The Warehouse
5. Sky
6. Campbells
7. Harvey Norman

Porter Heights

Joanna Macfarlane, Bil Rundle, Andrew Craig, Alexandra Speedy and Strahan Wallis

With some significant new business on its books, Pyar agency Porter Novelli has strengthened its corporate and marketing communications offering and added five new consultants to its roster, adding to two other hires earlier this year.

Managing director Jane Sweeney says despite marketing and PR budgets being tight in recent times, Porter Novelli is experiencing a steady increase in demand for services.

“We’ve seen a real trend during and immediately post-recession towards agency consolidation as clients look for the administrative and cost efficiencies from using one communications service provider.”

Specialising in technology and corporate communications, Porter Novelli works with the likes of Vodafone, Microsoft and Visa, among others, and has also won work recently from firms such as Rex Bionics, Endace and Vero. But Sweeney says Porter Novelli also made its mark this year with its work on the Colenso’s Yellow Chocolate campaign, which won the Titanium/Integrated Award at Cannes.

Strahan Wallis has well over 10 years experience as a PR and communications consultant in New Zealand and Europe, specialising in corporate and financial communications, and he joins as senior account director. He has delivered communications solutions across an array of industries including financial services, agribusiness, sports, pharmaceutical, drinks, oil and gas and others. And most recently he was national communications and marketing manager for KPMG in New Zealand and before that worked for Credit Suisse as vice president of corporate communications in London.

Account director Andrew Craig has returned to Porter Novelli after two years travelling overseas and working in London and is a media relations and reputation management expert, with seven years of experience consulting to a number of major international and local brands across a variety of industry sectors. He has developed and managed campaigns for brands including Visa, Westpac, Gillette, Cisco, Pfizer and Staples Rodway.

Account director Joanna Macfarlane has spent 10 years in PR, both in-house and in consultancies in New Zealand, Ireland and England. She is fresh from leading UK PR agency Fishburn Hedges where she headed up the high-profile Love Food Hate Waste campaign which raises awareness of the £10bn worth of good food wasted in the UK every year. She previously spent four years at British Telecom where she helped to effectively communicate the biggest IT transformation project in the world internally, to stakeholders and media.

Senior account manager Joanna Glover joins Porter Novelli from Marlborough wine producer Seresin Estate where she has worked as the company’s marketing manager for the past 18 months. Previously, she worked as a journalist and producer with TVNZ, writing and producing stories for One News, Tonight, Midday and Breakfast, and was news editor at Southland TV.

Bill Rundle joins Porter Novelli as senior account executive from PR agency PPR where he worked on clients such as Dell, Black & Decker, Sanitarium and Bunnings. He graduated with a Bachelor of Communication Studies from Auckland University of Technology in 2008.

And two recent graduates from the Bachelor of Communications degree from Auckland University of Technology, Alexandra Speedy and Will Seal, have also joined as account executives.

Mycock heads to MySpace

MySpace and IGN Entertainment have announced the appointment of Peter Mycock to the role of commercial director for MySpace and IGN Entertainment Australia and New Zealand. In this newly created role he will oversee all commercial operations, including business strategy and partnerships, sales team leadership and corporate development.

Prior to joining MySpace and IGN Entertainment, Mycock worked across a breadth of digital environments, most recently AOL in the UK. And while there he headed the search, affiliate and lead generation division of Platform A, resulting in exponential yield and revenue growth. Other roles include sales director for Buy.at, one of the UK’s largest online affiliate marketing companies that was ultimately acquired by AOL, following 123 percent growth in sales revenue.

“I am excited to be joining MySpace at such a pivotal time in the industry, where content discovery, self-expression and understanding the consumer DNA will be critical to enabling the appropriate interaction between publisher, advertiser and community,” he says. “MySpace, IGN and AskMen provides an exceptionally innovative platform which should enable us to better understand this interaction and ensure that we are at the epicenter of the social conversation for Music, Entertainment, Gaming and Lifestyle.”

Managing director for MySpace and IGN Entertainment Australia and New Zealand, Nick Love says Mycock brings extensive digital sales leadership and commercial experience to the team, but also has a first class track record in mentoring and developing people whilst growing revenues and yield.

Research engine optimisation

The Nielsen Company’s Asia Pacific online division has announced the appointment of Gai Le Roy to the role of vice president research – audience measurement, effective immediately. Le Roy, who has worked in the media research sector for the past 20 years, will spearhead ongoing research and development of Nielsen’s online audience measurement capabilities in the region, working closely with the company’s clients and client management teams to contribute to achieving Nielsen’s audience measurement vision.
“The Asia Pacific region is a major focus for Nielsen over the next few years and as such, we are investing in bringing the industry’s top researchers into our business to deliver world-class data and research to our clients,” says Megan Clarken, managing director, Asia Pacific for Nielsen’s online division. “Gai is widely recognised as one of the best in the business and we are excited to have her join our team.”

Le Roy has specialised in online media for the last 12 years and worked for Australia’s first online consulting company, www.consult, before moving to ninemsn as insights manager and senior analyst. Le Roy has been heavily involved in many online research and ratings ventures in the Australian market, and most recently chaired three councils for IAB Australia; research, measurement and standards and guidelines.

In her new role, she will be based in Nielsen’s Sydney office and will report to Nielsen’s online managing director for Asia Pacific, Megan Clarken.

With 248 pages, the new volume showcases examples of the best international work in the field of packaging design over the past couple of years. So it’s not only an extensive source of ideas for all those involved in packaging design but also a treasure trove for marketers seeking designers able to extract that added value from a product.

With categories including alcoholic and non-alcoholic beverages, cosmetics, fashion, food, publishing and even shopping bags, a total of 4,732 submissions were received from 55 countries and they were all reviewed by a top-notch jury (Tony Adamic, founder and creative director of design studio Elevator, Croatia; Derrick Garrick Hamm, creative partner at packaging design agency Williams Murray Hamm, UK; Dr. Christoph Häberle, dean of studies, Packaging, Design & Marketing at Hochschule der Medien, Germany; Shingo Miyoshi, president and publisher, Pie Books, Japan; Mitch Nash, founder and owner of cult giftware producer and design company Blue Q, USA; and Michael Weinzettl, editor in chief, Lürzer’s Archive).

For most normal people, the book is €29.50. But StopPress has got one copy of the flashy new book to give away. And we’ve also got 15 copies of the Lürzer’s Archive 25 Years issue to dish out.

Packaging design is an art and a skill. But sometimes product names mean something completely different in other countries. So scour the internet for pictures of the best, funniest foreign products, or perhaps tell us a hilarious tale about a product that didn’t work in a foreign market (like the untrue Chevy Nova myth), and to the victor will go the literary spoils.

Here’s one to get the balls rolling.

Aimed at agencies, marketing departments or anyone planning mail-based communication, the free workshops are designed to provide a comprehensive working knowledge of the intricacies of direct mail—from direct mail processes, to data and consumer insights and innovation—as well as a guide to working with New Zealand Post.

Both workshops will be held at the Media Centre, 2 Watt Street, Auckland, with Shirtcliffe presenting on Thursday 5 August and Wong and Osmond presenting on Thursday 9 September.

Jackie Shaw, client solutions manager for agencies and integrated media at New Zealand Post Targeted Communications, says places for the workshops are always snapped up within days, and these ones will be no exception.

“We’re extremely lucky that we are able to utilise the immense talent we have in the industry and use their knowledge to help motivate and inspire our direct marketers. We’re very excited to have this legendary line-up and for the guys to come on board to share their creative experience and expertise.”

For more information contact Jackie Shaw on 09 367 9680 or email Jackie.shaw@nzpost.co.nz

With varieties like Email Chocolate, Ultimate Boyfriend Bar, Bochox and Girth Control Chocolate, all of which come equipped with some quirky copy, Bloomsberry has taken a unique approach to chocolate branding for its new Labs range (almost like the Vitamin Water of the chocolate world). And having actually tasted the Emergency chocolate, its success appears to be a triumph of sizzle over sausage.

The cool packaging and marketing was designed by graphic designer and founder Giles Barker and Wellington-based graphic designer Caspian Ievers and illustrated by “sought after Argentinean” Leandro Castelao, who soon has some work coming out for Nike. Behold! The awesome power of good, interesting and different in the world of design and marketing (also, pedant alert, behold the missing apostrophes on the title page).

In another recent coup, as of June, Bloomsberry’s Emergency Milk and Dark 3.5oz bars have been stocked in 229 Duane Reade drugstores in Manhattan.

Check out the different varieties at the Bloomsberry Labs site. And read the Idealog story about the rise of Bloomsberry here. 

The tagline for the 2010 Women’s Refuge appeal almost says it all: ‘Living in fear isn’t living’. But Saatchi & Saatchi Wellington have managed to say a bit more about the scourge of domestic violence in New Zealand with their creative work. And by raising awareness of what it’s like to live in psychologically or physically abusive homes, it hopes more funds can be raised to help the women and children leading fear-filled lives.

The campaign, which includes the ‘Eggshells’ TVC (the gripping of the chair has to be one of the most chilling images of the year), some rather sinister print and Adshel executions that have an almost Being John Malkovich feel to them, and an online viral game that highlights how difficult the reality of life in an abusive home can be, focuses on the one thing that all forms of domestic abuse have in common: the climate of fear.

Women’s Refuge chief executive Heather Henare says people can usually recognise physical abuse because there is something to see. Psychological abuse, however, is far more sinister and also far more prevalent.

“We know that 90 percent of the women we work with are dealing with psychological abuse. Physical abuse destroys the body, psychological abuse destroys the soul,” she says.

Saatchi & Saatchi associate creative director Scott Henderson, who was responsible for the campaign, says fear is something that all New Zealanders can relate to, and while we may not have experienced the reality of abuse, he says we can start to imagine what it must be like to live constantly in fear’s shadow.

“Exercising financial control over a partner and holding their every action to account can destroy a person’s confidence. And a constant undercurrent of potential violence can be so damaging that actual violence, when it finally comes, can almost come as a relief.”

Livia Esterhazy, Saatchi & Saatchi Wellington’s general manager is hopeful the campaign will get New Zealanders to recognise that situations they may not have seen as abusive, are in fact harmful and unacceptable.

Saatchi & Saatchi has supported Women’s Refuge as a pro bono charity client for ten years, and last year’s campaign delivered a 75 percent increase in donations. But campaigns like this are a joint effort and she also thanked the large number of suppliers who gave their time and talent to assist this year, including Flying Start, Toybox, Starcom, Touchcast/Next, Marmalade Audio and many others.

Obviously the Adfest judges aren’t offended by the sight of horses in the throes of passion quite as much as some members of the New Zealand public, because, slightly ironically, DDB NZ took home one of the top awards, the Grande 360 Lotus, at the Asia Pacific advertising festival for a Moro campaign that celebrated the joy of coming fourth.

As well as being inspired by Auckland’s recent ranking as the world’s 4th most livable city, the ’4th Best’ ad also ended up being one one of the most complained about in 2009 according to the ASA (there would have been a nice symmetry to it all if it had been fourth on that list, but it actually came 9th, with 10 complaints, presumably from people who have never been to a farm before).

“Using typical New Zealand humour, DDB built a campaign around the number four and coming fourth, which is quite a nice idea. The ‘New National Animal’ idea [for Sanctuary Magazine by Contract Advertising in Mumbai that highlighted the plight of the Indian tiger] was possibly stronger, but from a 360 perspective, Moro just had more spokes in the wheel and a whole lot more elements to the campaign, so it won on that basis. I think the Jury made the right call on that,” says Brett Mitchell, digital director at Droga5 Sydney and one of the judges.

Click here to view the embedded video.

Aside from the hefty Grande 360 accolade, which is basically the equivalent of a Cannes Grand Prix, DDB’s Sky TV awards juggernaut kept rolling in the Film Craft category (New Zealand and Australia dominated the section, taking 11 of the 16 winners). Sky TV’s Que Sera Sera took silver in the Single for Best Use of Communication Media and Publications and the Sky TV content campaign (‘Martin Luther’, ‘Rose’ and ‘Jonah’) nabbed bronze in the Campaign for Best Use of Communication Media and Publications.

The Sweet Shop took home medals with all three of its finalists: a silver in cinemtography for Fresh n Fruity ‘Wrecking Balls’, a bronze for its ‘Dove Love’ spot in directing and another bronze for Toyota Prius ‘Harmony’ in Animation. And Curious rounded off the Kiwi wins with silver in editing for ‘The Ride’.

Adfest’s Grand Jury President Steve Henry, co-founder of HHCL in London, says he was inspired by the experimentation taking place in the Asia Pacific region.

“It’s been a difficult time for creativity generally for various reasons thanks to weaker financial conditions and changes in the media marketplace. Certainly in London there seems to be low morale within advertising agencies at the moment, and yet here in Asia there seems to be more confidence and experimentation. There’s some real innovation and some great fresh thinking going on,” says Henry.

But even though he was impressed by the quality of winners in the 360 category, which received 48 entries, he says the quantity of good ideas was underwhelming.

“To be honest, I’m slightly disappointed with Adfest’s 360 entries. The winners are very, very good, but I wanted to see more of it. The quantity wasn’t necessarily very good, but the winners were very fresh, very brave, and very interesting,” he says.

Check out the rest of the winners here.

“She’s a beaut account to win,” says J&J creative director, Josh Lancaster. “Although it does mean Jamie will be crapping on even more than usual about sport with the extra stories stuff.co.nz has.”

Fellow creative director, Jamie Hitchcock also invited anyone wandering past the agency at around 10am to come in and compete in the terrific daily quiz that can be found on Stuff.co.nz.

Fairfax Group advertising and marketing manager, Sandra King was impressed with the way Josh&Jamie handled the brief.

“J&J demonstrated a comprehensive understanding of the business and delivered some compelling creative,” she says.

And Nigel Tutt, general manager – digital platform and channel development at Fairfax says “it’s a really exciting time for Stuff and we’re looking forward to working with the boys and [group account director] Jo but mostly with Jo.”

Yael Milbank, Trade Me’s head of advertising, says he was proud to have his team representing grabaseat.co.nz and says the two sites add some firepower to its network of the main auction site, Trade Me Jobs, Trade Me Motors, Trade Me Property, Travelbug, Holiday Houses, FindSomeone and Old Friends.

“We’ve built up a real strength in online display advertising sales over the past three years, and we’re looking forward to putting that to work for grabaseat. It’s a fantastic opportunity and our team here at Trade Me is over the moon.”

He says Trade Me had been in discussions with Air New Zealand about the potential of working together and this partnerships was the logical choice. He says grabaseat will benefit because it is already an established advertising sales team that has strong agency relationships. Added to that, he says the Trade Me team’s obvious strength is in display advertising and maximising the inventory for revenue.

While there is plenty of discussion about how effective display advertising is, Milbank, not surprisingly, says it works.

“From our perspective, it’s worked on Trade Me,” he says. And while it’s a slightly different kettle of fish, it also seems to work on Facebook.

Milbank says the Trade Me team is also close to announcing another site that will be added to the network and while he wouldn’t say what that site was, he says it’s currently in the final stages of the contract negotiation.

Michael Gregg, who’s soon to depart for some thinking/fishing/whittling time in the Marlborough Sounds, says the grabaseat deal is one of his last acts before he rocks out the door on Friday. But despite his plans, Milbank doesn’t reckon he’ll be able to keep away and thinks he’ll be back sooner than he thinks.

Oktobor reign

After eight years with Auckland-based production house Kaleidoscope, Glen Atkins has joined Oktobor as senior motion and design artist.

Atkins has recently worked on several high-profile motion graphics campaigns including Telecom Global Roaming for Saatchi & Saatchi, where he was responsible for the overall design, story boards, 2D and directing the 3D aspects, several BNZ spots for Y&R Auckland and the highly regarded Lotto Dreams TVC for DDB Auckland, where he directed the stills shoot and took care of the full 2D execution. Atkins has also worked with Kia and TVNZ recently.

“Joining Oktobor is an exciting move for me. It gives an opportunity to work with the best, as Oktobor is a major player on the world stage,” he says. “They have great equipment, a great creative team and a great reputation.”

Oktobor general manager Bruce Everett says Oktobor’s commitment to “design-focused television advertising” is evident through the continued growth of the team.

“Glen is an excellent appointment for Oktobor as he has a great deal of experience in the local New Zealand industry, is a proven talent and flexible self-starter. His reel is as impressive as his client list and we are delighted he chose to join us.”

Governing Interest

Network PR has appointed the former general manager of the National Party, Mark Oldershaw, to the position of director of government relations and advocacy. He will lead the company’s government relations practice, which is based in Wellington.

“Mark brings a wide range of senior level experience from both the public and private sectors to the consultancy,” says Network PR managing director, Dennis Lynch. “He most recently stepped down as general manager of the New Zealand National Party. Prior to that he was chief executive of the New Zealand Hotel Council.”

Oldershaw has worked closely with senior members of the National-led government over many years and with members of the Opposition when they were in government during his time with the Hotel Council.

“Interaction with government under an MMP political environment is becoming more complex and the traditional role of government relations is being challenged,” says Oldershaw. “The key strategy for successful practitioners is to provide collaborative leadership and tangible solutions to both government and industry. The classic win-win situation.”

He says New Zealand faces challenging issues in key areas such as energy, the primary sector, water, aged care, infrastructure and nutrition. And he doesn’t believe these challenges can be looked after by either government or the private sector alone.

“Modern government advocacy facilitates the connection between the two.”

Plunket Appeal

After almost 15 years of ridiculously early mornings in his role as co-host of Radio New Zealand’s Morning Report, Sean Plunket has decided a bit of a sleep in would be a good idea: he’s signed on as the new presenter of TV3’s weekend current affairs show The Nation, replacing Stephen Parker.

His role on The Nation will include a weekly interview which will range across a wide variety of subjects and will be in addition to TV3 political editor Duncan Garner’s political interviews. He starts his new role TV3 on 7 August and his last day at Radio New Zealand is set to be 8 September.

Plunket, a 25 year veteran of broadcast journalism, started his role on Morning Report in September 1996, has worked in the Parliamentary Press Gallery and was a foundation staff member of 3 News in 1989. He has also worked for TVNZ on programmes such as Holmes and Fair Go and is renowned for his tough interviewing style.

Director of news and current affairs at TV3 Mark Jennings thinks Plunket and Garner will make for an excellent team, with their combined knowledge of New Zealand politics and the political system, as well as a “well developed sense of humour” that he believes will surface on the show “at appropriate times.”

According to TV3, Plunket decided to leave Radio New Zealand after they refused to allow him to write a political column for Metro magazine. He took a case to the Employment Relations Authority about the issue but he lost on the basis that it would be a conflict of interest. After announcing his resignation Plunket was given permission to write a “general interest” column in the magazine.

Bobbing for apples

Bob Kerrigan, who has been the copywriting brains behind ASB’s Goldstein campaign for the past 10 years, is the latest creative director to sign on as a gun for hire at The Pond.

“My time at TBWA let me push the dreary boundaries of traditional advertising in ways I never thought possible. Like selling real estate on other planets and writing and performing an original composition for PlayStation Tan. It also allowed me to gain experience in LA, Sydney, Paris and London.”

His work for brands like ASB, PlayStation, Levis, ZM and Oxfam has been widely recognised, with 37 awards at ORCA, the EFFIES, Axis, RSVP and so on (38 if you count a win at the Battle of the Bands). And he’s even made it into Luerzer’s Archive, the bible of “over-art-directed advertising creative”.

More recently, Kerrigan, who’s your man for “radio scripts, TV scripts and BIG campaigns”, has been working alongside film production companies, helping directors to win pitches as well as the hearts of creatives (check out his profile here).

Paper trail

A bit of a swapsie in the central north island media ranks, with Roy Pilott, currently the deputy editor of the Waikato Times, being appointed editor of The Taranki Daily News and its website to replace Jonathan MacKenzie, who has been appointed editor of the Waikato Times.

Taranaki Daily News general manager Mike Brewer says Pilott brings expert knowledge of the media industry to the paper and has the benefit of working in a region with similarities to Taranaki and an understanding of the local readership.

“His experience and appreciation of the role that a daily newspaper and website plays in a region ‘like no other’ will be welcomed by the staff and community alike”.

Pilott says the Taranaki Daily News is a fantastic newspaper with a strong news team, which is in touch with its community in both print and online.

“I am looking forward to developing and strengthening those relationships to ensure we remain the most relevant provider of news in the region.”

Fairfax Media executive editor Paul Thompson says Pilott is an exceptional journalist and newsroom leader. He has done every job in the newsroom, from reporting and subbing through to stints as chief reporter and news editor.

“Recently he has also developed his skills in digital media. He has a particular strength in driving strong coverage of key local issues. He is well-equipped to  work with the talented team at Taranaki to continue to improve both the newspaper and the website.”