Author archives
March 10th, 2010 by StopPress Team
The way Kiwi organisations measure the value of PR-generated media coverage is the subject of a nationwide review being conducted this month by the CAANZ Marcomms committee and the New Zealand Marketing Association (NZMA), with agencies and clients around the country being surveyed in an effort to find out about their use of Advertising Equivalent Values (AVE) and other PR measures. Read more »
March 10th, 2010 by StopPress Team
The latest Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers Insight Report shows the total online ad spend in New Zealand for 2009 coming in at $213.89m, a 10 percent increase from 2008 ($193.15m). And, while this could be viewed as modest growth when compared to previous years, Michael Gregg, the IAB chairman, believes it demonstrates marketers’ confidence in online as a medium that delivers results when budgets were being cut on other media. Read more »
March 9th, 2010 by Marsden Inch
This company has already changed the face of the traditional Post Production House; in fact the word ‘post’ is too small a word for this place. They’re not only superb at their craft but the art of … Read more »
March 9th, 2010 by StopPress Team
Who it’s for: The New Zealand Transport Agency, by Clemenger BBDO Wellington and PRODIGY director Matt Palmer
Why we like it: It’s like real life, only backwards. Strangely, messing with accepted chronology and going for the good old film it in reverse approach always seems to be remarkably captivating (maybe it’s … Read more »
March 9th, 2010 by StopPress Team
New Zealand’s top-selling gardening magazine, NZ Gardener, has appointed Jo McCarroll as its new editor. She will lead the team but will be under the watchful eyes and green fingers of current editor Lynda Hallinan, who will take up a new role as editorial director. Read more »
March 8th, 2010 by StopPress Team
Over the past five years the St. George bank brand has experienced significant development and in 2009 was named Australia’s 9th most valuable brand. And key to this success has been the leadership of Martin Wise, the general manager of brand and marketing. Read more »
March 8th, 2010 by StopPress Team
Colenso BBDO has picked up four finalist nods for the Asian Marketing Effectiveness Awards, the most of any agency in Australasia and more than any other agency in the BBDO network. And it’s the only Kiwi agency to make the cut. Read more »
March 8th, 2010 by StopPress Team
Tickets for the 30th anniversary Axis awards are now on sale at the CAANZ website. But the powers that be have sent a stern warning: tickets are limited, so you need to get online and secure them now. Read more »
March 8th, 2010 by StopPress Team
We’ve all heard about the importance of social media as a platform for customer engagement. And we’ve also heard how social media is an increasingly vital tool in the arsenal of effective marketing. But how do you measure what for many is intangible? Read more »
March 8th, 2010 by StopPress Team
Not surprisingly, Telecom has been on the receiving end of a few XT related barbs in recent times. But not just from consumers. Its competitors have also been very happy to oblige with a few barbs of their own. And this cheeky wee number from .99 for Vodafone was deemed good enough to take the NAB newspaper ad of the month title for February. Read more »