Television Commercial Single: DDB, Colenso + Saatchi & Saatchi :: StopPress :: Breaking news from New Zealand Marketing magazine

Television Commercial Single: DDB, Colenso + Saatchi & Saatchi

April 1st, 2011 by StopPress Team

DDB, Sky and Capital City Films’ ‘Leafblower’ spot took home the most metal of any TVC on the night, with a gold in the single television commercial category adding to its impressive haul. DDB also picked up a silver for Lotto’s ‘Lucky Dog’ (which has over 750,000 views on YouTube) and a bronze for Volkswagen’s ‘Milk Run’; Colenso picked up a silver for Vodafone’s ‘Double Back’ spot and a bronze for Frucor’s ‘Ladders’; and Saatchi & Saatchi picked up a bronze for Telecom’s ‘Sunrise, Sunset’.

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Tags: Colenso, DDB, Frucor, Lotto, Lucky Dog, Milk Run, Saatchi & Saatchi, sky, Vodafone, Volkswagen

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TVC of the Week
- Brought to you by
- Supermarkets, sporting subtleties and Subarus
  Who’s it for: New World by Colenso BBDO/.99 and Finch
  Why we like it: A long overdue brand refresh for New World, which has been battered by the big-spending Countdown in recent years. All three ads from the new campaign are bang on in terms of visual storytelling, but for us, the ‘I’m Big Day’ spot takes the biscuit. Check out the other two here.
  Who’s it for: Sky by DDB and Exit Films
  Why we like it: It would’ve been easy to splice together a highlights package of joyous finely-tuned athletes winning things and crowds enjoying themselves, a la the RWC campaign. But we reckon getting inside the heads of the athletes who are competing and showcasing some of the nuances of the Olympic disciplines is a much better—and much more interesting—approach. This one gets the nod because it was filmed in Invers. Check out the other spots here.
  Who’s it for: Subaru by Barnes, Catmur & Friends and The Craft Shop
  Why we like it: Subaru has embraced the typical automotive advertising approach in the past, with a campaign showing shots of its cars driving through beautiful, often rugged terrain. But it’s added a layer of interest—and a layer of BC&F humour—in this animated number.
- May 8th, 2012: Couches, crumbed camembert, cultural stereotyping and comedians
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  The power of TV advertising, as shown through the story of a dog and his friend.
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  First came The Force, now comes The Fan.
  Stay at The Star Sydney and there will be stories.
  The Argentinian Olympic kerfuffle.
  <a href="http://www.vimeo.com/26387865">http://www.vimeo.com/26387865</a>A banner ad that aimed to inspire the world’s longest click.
  <a href="http://www.vimeo.com/41756240">http://www.vimeo.com/41756240</a>An amazing, Bafta award-winning short film by Mikey Please.
  A font-based newspaper whoopsie, Nicholas Cage can play everyone, watch the planet being conquered and a very handy business name generator.
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