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Online Advertising & Branded Content: Special Group
Youtube VideoSpecial Group, Salt Interactive and Orcon took the humble web banner to places the web banner has never been before in New Zealand and took gold in Online Advertising for their efforts with Orcon. And, by adding Twitter and Facebook functions, it became a rare beast: a banner that was actually shared among friends, showing that interactive utility shows its stripes when impressive content is created to suit the medium. Special Group also won bronze in the branded content for the Volvo ‘Blindfold’ campaign.
