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Direct Response/Direct Campaign/Direct Mail: Colenso BBDO, Special Group + DDB
In the Direct Response section, Colenso took gold for Yellow Chocolate and a silver for ‘A Rubbish Idea’, while Special Group also took gold for ‘Orcon Business Banner’. And in the Direct Campaign, Colenso came home with both awards, a gold for Yellow Chocolate and a bronze for TVNZ’s ‘Real Stories’ to promote its show The Pacific. In the Direct Mail category, ‘A Rubbish Idea’ and ‘Real Stories’ both took silver, as did DDB’s Catalogue & Tee Shirt Folding Machine for AS Colour.
