Even Ads@6 gets an Easter break. Minus a couple of days, this week’s offering includes a really long Countdown ad about pears (both hard and soft), Hammer Hardware still going strong, the IRD make an attempt at humour, Genesis Energy continue to gather the troops to help in the Christchurch neighbourhood muck in, Freeview gets animated, Dilmah maintains its ethical stance and the Topp Twins develop multiple personalities. Read more »
Small Wellington-based commercial production company HoverLion, which specialises in animation, motion graphics and a touch of live action, has been creating a bit of an online buzz with a viral video that features a unique type of animation created by company co-founder Ned Wenlock. Read more »
It’s coming into winter and the Christchurch rebuild will be kicking into gear soon, which means the heatpump advertising battle is, ahem, heating up. There’s already Stephen Fleming for Fujitsu, the bald guy holding a cat for Mitsubishi, the anthropomorphic door snakes for Toshiba and, recently, a creepy Dan Carter hanging on the wall for Daikin. Now, after Panasonic embarked on something of a spiritual journey with its agency Publicis Mojo to find out what core brand attributes and values it wanted to convey, there’s a new frontman to add to that list: stubby-wearing, bum-scratching Gerry. Read more »
Back in November, Smirnoff and Special Group launched a campaign to get people to come up with kerrrazzeee ideas for events, with the winning concepts brought to life and the highs and lows of the lead-up and execution filmed for an unscripted reality show that would screen on FOUR. Well, that show kicks off tonight at 10.30 and Special Group creative director Tony Bradbourne is pretty damn excited about it.
First Brent Smart left his managing director role at Colenso BBDO for a plum posting at the BBDO mothership in San Fran. Now Adam Good is following suit, with the AIM Proximity Auckland chief executive and Clemenger Group Australasian director of digital innovation resigning from his posts to take up the role of executive vice president of Proximity Worldwide. Read more »
Finalists for the One Show have been announced and 24 Kiwi entries made the cut, up from nine last year. Colenso leads the Kiwi pack with seven contenders and more recognition for both Yellow Chocolate and TVNZ’s The Pacific campaign; DDB is just one back on six, with the good old reliable Sky Arts Channel work again finding plenty of favour; and Alt Group got three shortlistings in the design category. Clemenger BBDO and DraftFCB got two, while JWT, Special Group, Saatchi & Saatchi, AIM Proximity Wellington and TBWA\ all got one each. There were no finalists in the College section.
The pitch for the Super Council account is well-underway and it’s now a three-horse race between Ogilvy, DDB and Colenso/.99 after DraftFCB pulled up lame last week. Read more »
Youngish advertising whippersnappers have just three days left to enter the Fairfax Media Young Print Lions competition. And past winner Brent Colliver suggests entrants would be well-advised to spend the last few days polishing their entries. Read more »
You can rely on the rather liberal St Matthew in the City church in Auckland to ruffle the feathers of the puritans and zealots with its ‘progressive’ billboards. And, as history has shown, you can also rely on Hell Pizza to stoke a few offensive coals with its advertising. Well, this Easter, the two of them have become surprising bedfellows. Read more »
…as Kerry Smith is farewelled; Tequila finds its new general manager after a lengthy search; Mango adds three new fruits; and one of The Sweet Shop’s directors gets the nod for his film to premiere at the Cannes Film Festival. Read more »
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Who’s it for: New World by Colenso BBDO/.99 and Finch
Why we like it: A long overdue brand refresh for New World, which has been battered by the big-spending Countdown in recent years. All three ads from the new campaign are bang on in terms of visual storytelling, but for us, the ‘I’m Big Day’ spot takes the biscuit. Check out the other two here.
Who’s it for: Sky by DDB and Exit Films
Why we like it: It would’ve been easy to splice together a highlights package of joyous finely-tuned athletes winning things and crowds enjoying themselves, a la the RWC campaign. But we reckon getting inside the heads of the athletes who are competing and showcasing some of the nuances of the Olympic disciplines is a much better—and much more interesting—approach. This one gets the nod because it was filmed in Invers. Check out the other spots here.
Who’s it for: Subaru by Barnes, Catmur & Friends and The Craft Shop
Why we like it: Subaru has embraced the typical automotive advertising approach in the past, with a campaign showing shots of its cars driving through beautiful, often rugged terrain. But it’s added a layer of interest—and a layer of BC&F humour—in this animated number.
The power of TV advertising, as shown through the story of a dog and his friend.
The power of an energy drink, as shown through cat-toast.
Aussie vodka makes fun of Poles—and parkour (here’s another one).
Lynx’s ‘invisible ad’ in Sydney.
BMW ensures your head is in the right place.
A solar powered brochure that just won gold at the One Show.
First came The Force, now comes The Fan.
Stay at The Star Sydney and there will be stories.
The Argentinian Olympic kerfuffle.
A banner ad that aimed to inspire the world’s longest click.
An amazing, Bafta award-winning short film by Mikey Please.
A font-based newspaper whoopsie, Nicholas Cage can play everyone, watch the planet being conquered and a very handy business name generator.
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