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• Matt Bale on Duff switches off TVNZ, turns on The Shopping Channel : All the best Al, perfect role for I reckon!
• maree on OMD and Fly Buys chip away at greasy lovers with new media channel: Not surprised another old idea but...
• maree on OMD and Fly Buys chip away at greasy lovers with new media channel: Not surprised another old idea but...
• Same Same on OMD and Fly Buys chip away at greasy lovers with new media channel: Kebabvertising got there first...
• Observing from a distance on Cavalier Bremworth strikes while the stain’s wet: A good example of an...
• Life insurance ads on RIP Cleverbaskets as New World spices up the grocery sector with big, bold brand campaign: They...
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• JR on TVNZ shares the love, Contagion steals some thunder: Typical New Zealands haters.

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Latest posts

• Start your morning with a clarification by Ben Fahy
• OMD and Fly Buys chip away at greasy lovers with new media channel by Ben Fahy
• Telecom doubles its data, ups its game by StopPress Team
• Cavalier Bremworth strikes while the stain’s wet by StopPress Team
• Igloo gets the go ahead, but Sky’s content contracts come under ComCom microscope by StopPress Team
• A tale of two dogs: Colenso and Finch tweak storytelling technology to illustrate effects of doggy donations by Ben Fahy
• Home is where the brands are as The Block claims a local first by Ben Fahy
• Colmar Brunton attempts to open the windows to consumers’ souls with new facial mapping technology by Ben Fahy
• Ogilvy pair’s odes to the fiver win ORCA honours by StopPress Team
• Everything to gain as TVNZ-NZ Marketing Awards deadline looms by StopPress Team

TVC of the Week

• Brought to you by

• Supermarkets, sporting subtleties and Subarus

  Who’s it for: New World by Colenso BBDO/.99 and Finch

  Why we like it: A long overdue brand refresh for New World, which has been battered by the big-spending Countdown in recent years. All three ads from the new campaign are bang on in terms of visual storytelling, but for us, the ‘I’m Big Day’ spot takes the biscuit. Check out the other two here.

  

  Who’s it for: Sky by DDB and Exit Films

  Why we like it: It would’ve been easy to splice together a highlights package of joyous finely-tuned athletes winning things and crowds enjoying themselves, a la the RWC campaign. But we reckon getting inside the heads of the athletes who are competing and showcasing some of the nuances of the Olympic disciplines is a much better—and much more interesting—approach. This one gets the nod because it was filmed in Invers. Check out the other spots here.

  

  Who’s it for: Subaru by Barnes, Catmur & Friends and The Craft Shop

  Why we like it: Subaru has embraced the typical automotive advertising approach in the past, with a campaign showing shots of its cars driving through beautiful, often rugged terrain. But it’s added a layer of interest—and a layer of BC&F humour—in this animated number.

• May 8th, 2012: Couches, crumbed camembert, cultural stereotyping and comedians
• May 1st, 2012: Greed, swiping, sex, eagles and distractions
• April 24th, 2012: Lip synching, poverty and rule breaking

Woop of the Week

• Add comment »

  The power of TV advertising, as shown through the story of a dog and his friend.

  The power of an energy drink, as shown through cat-toast.

  Aussie vodka makes fun of Poles—and parkour (here’s another one).

  Lynx’s ‘invisible ad’ in Sydney.

  BMW ensures your head is in the right place.

  A solar powered brochure that just won gold at the One Show.

  First came The Force, now comes The Fan.

  Stay at The Star Sydney and there will be stories.

  The Argentinian Olympic kerfuffle.

  A banner ad that aimed to inspire the world’s longest click.

  An amazing, Bafta award-winning short film by Mikey Please.

  A font-based newspaper whoopsie, Nicholas Cage can play everyone, watch the planet being conquered and a very handy business name generator.

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