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YWCA puts gender in legal tender, but do pay gap stats give an accurate reflection of Kiwi society?

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In an open letter sent to Reserve Bank governor Graeme Wheeler, YWCA Auckland is calling for Kiwi suffragette Kate Sheppard’s image to be removed from the ten-dollar note and replaced with that of a man. This request, which comes as part of a new campaign developed by DDB, aims to draw attention to the fact that a woman remembered for fighting for equality would not be pleased to have her face on the note at a time when for every ten dollars men earn, women only earn nine. PLUS: we take a look at whether the 10 percent reference is accurate.

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Inside: TRA

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During the global financial crisis, the amount spent on research in New Zealand declined significantly, and the industry has struggled to gain back that ground after the recovery. But The Research Agency has grown at around 120 percent per year since it launched in 2007 and it has big ambitions to maintain that. Managing director Andrew Lewis discusses the reasons behind the company’s recent rebrand to TRA, the importance of embracing different disciplines, and why consumers need to be brought into the heart of the business.

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From static signs to digital screens: how the oldest medium is adapting to the new world

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Digital out-of-home is a big growth area for the outdoor sector, with significantly reduced hardware costs and growing awareness of the benefits it has to offer putting some major wind in its sails in recent years. It's coming off a low base and it's still in its infancy in New Zealand, but the investment is starting to flow from owners and advertisers. Here's what some of the main players—APN Outdoor, oOh! Media and Adshel—had to say about the state of DOOH in New Zealand and what they have planned for the future. PLUS: OMANZ announces a new billboard audience measurement system.

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Movings/Shakings: 1 August—UPDATED

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Industry happenings at TRN, Radio New Zealand, Lightbox, Bauer Media, Reactive, Designworks, iProspect, MediaWorks, DDB Group Sydney, TEDx and Spikes Asia.

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Ford records the sound of synchronicity

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Ford and JWT are currently aiming to draw attention to the Focus range with the help of five 'precision drivers' and a campaign tagline of 'Move your senses'. It's been running its ad in the immersive environment of the cinema, as well as on TV, and it has also launched a version of the ad that was recorded in holophonic or 3D sound, so punters can hear the cars moving around them.

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Digital smarts = commercial gains

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The correlation between digital marketing excellence and revenue is on the rise, says Adobe's Tamara Gaffney. And New Zealand and Australia are doing well when it comes to engagement and conversion rates.

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Digital loyalty: how Vodafone integrated its reward programme into the MyVodafone app

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Last week, Vodafone released its Fantastic Fridays TVC, a creative effort that stoked the dying embers of hate that viewers still held for Rebecca Black's 2011 viral song while simultaneously introducing the telco's new reward programme. And while the spot was greeted with revile from some quarters, there were few complaints from the Vodafone customers who stand to receive rewards as part of the programme. Here's a breakdown of how Fantastic Fridays has been incorporated into Vodafone's existing MyVodafone app.

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iHeartRadio promises not to drive parents mad with kids’ radio station

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TRN has launched Kiwi Kids, a new iHeartRadio radio station that continuously plays songs and rhymes written for Kiwi Kids and performed by the nation’s top children’s musicians. And while, to some parents, this might sound like a scene borrowed from Dante’s Inferno, iHeartRadio’s artwork accompanying the launch carries the promise that the new station “won’t drive mum and dad crazy”.

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Keep it clean, keep 'em keen: why scrubbing up grubby brands makes financial sense

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Consumers—especially the younger ones—are increasingly checking out whether companies have been naughty or nice. And research shows an average of 55 percent of global online consumers are willing to pay more for products and services from companies that are committed to positive social and environmental impact. So, as Kath Dewar writes, it pays to keep it clean.

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Lion launches a Kiwi product with a Scandinavian name, aims to give non-drinkers an adult choice

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Scandinavia is so hot right now. So hot, in fact, that when Lion decided to launch its new range of low-sugar sodas, the company chose an old Skaldic word thought to mean ‘connected’ as the name of the product. Dubbed Hӧpt and sold in bottles that that seem more suited to beer or cider, Lion’s new range of non-alcoholic drinks is currently being advertised via billboards as a soda alternative that “contains less than half the sugar of leading regular soft drinks”.

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Give it a V: skydiving with darts—UPDATED

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Frucor is continuing the shenanigans of the Give it a V campaign, choosing the crowd-sourced suggestion of "Give Darts a V" 24 hours ago which led to the idea of skydiving with giant darts today.

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Fonterra hands Colenso BBDO some more business, looks to push social as a brand channel

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Colenso BBDO has long worked on Fonterra's major brands like Anchor, Tip Top, Fresh 'n Fruity and Mainland and it's gradually been adding new chunks of the business to its roster, with the most recent being the addition of some smaller brands after Shine shacked up with Goodman Fielder. Now it's added some more after the agency was appointed as the social media partner for all of Fonterra's brands after a competitive pitch.

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