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DB Export 33's recent campaign tried to prove that men were doing women a favour by drinking low-carb beer. And now Tegel and DraftFCB are doing their bit to inspire better inter-sex relations with a 45 second TVC to prompt the lads to roast up a few more chooks.
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There were a few terse words directed at Tourism New Zealand, New Zealand Trade and Enterprise and Education New Zealand from the creative community last year when Principals, a largely Aussie-based design shop with a small presence in New Zealand, was appointed to tell the New Zealand Story. But the next phase—creative development—has gone to the (admittedly STW-owned) local combination of Designworks and Assignment.
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Apple-evangelist-turned-Googler Guy Kawasaki was in Auckland earlier this month, sharing with the Air New Zealand Social Media Breakfast crowd his top tips for enchanting people and winning followers on social networks.
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While Samsung has shot a few ads in New Zealand, the local executions have been few and far between. Colenso BBDO has done a few things for the South Korean behemoth, like Peter Bromhead drawing cartoons live on nzherald.co.nz and a virtual queue to launch the Galaxy S4. And now Barnes Catmur has given the Galaxy Note 2 the full Kiwi treatment by getting actor/director Taika Waititi to do his mad thing in an online only, long-form video called 'State of the —ATION'.
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Following several overseas breaches into high profile Twitter accounts overseas (and one closer to home) Twitter has finally given users a tool to protect their accounts by introducing two-factor authentication.
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A sold out Digital Day Out kicked off this morning with Catherine Bates from Tourism New Zealand talking about the strategy the organisation is taking to sell New Zealand to the world using The Hobbit.
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Brand-related social media usage is evolving so fast that last year's trends are already archive material. The Research Agency and StopPress have just completed a project to get a current reading from the perspective of social media users and find out why they interact with brands in this space. And now we're keen to get the view from the other side. So please help us by answering a few questions. The survey should take around ten minutes to complete.
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It's certainly not the best of times for mainstream beer, with volumes generally decreasing due to changing tastes and the proliferation of other booze options. But there are still strong loyalties to certain drops. And Lion's Waikato Draught and Hamilton agency King St have devised a regional outdoor and radio campaign to tap into that.
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For the first time in the New Zealand market, Fiat Chrysler Group has launched under one distribution network. And it's promising to use its additional clout to get its Italian and American brands in front of Kiwi car buyers.
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Sleepy geeks across New Zealand woke up at 5 AM this morning to take a look at Microsoft's latest addition to the console wars, the Xbox One. General consensus seems to be Microsoft has another hit console on its hands – but many here in New Zealand are apprehensive about how many of the features announced this morning will make the flight across the Pacific Ocean.
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As part of our push to remind you marcomms folk to get your entries in for the 2013 TVNZ-NZ Marketing Awards (entries close 5pm this Friday, but extensions are available by clicking here), we're asking some past winners to tell us about their glorious victory, what it meant to the business and why these awards are different. Christie McCarthy, one half of Dollop Puddings alongside Julia Crownshaw, looks at it from the small business perspective.
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Westpac did it last year at 79 Queen St, and BNZ has followed suit with its own 'concept store' across the road at 80 Queen St.
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TVNZ has produced the first instalment of its Future Now series, which features a selection of talented humans from inside the building talking about some of the trends in media here and overseas—and, importantly, what they mean for local advertisers and viewers. To kick things off, film critic and entertainment writer Dominic Corry quizzes Tom Cotter, TVNZ’s general manager of digital media, on the way technology is affecting how, when and where we view our content.
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Fairfax New Zealand (which owns Stuff, The Dominion Post and Sunday Star Times) is undertaking a major structural review which will see job cuts in order to bring down costs in a tough advertising environment. In February, Fairfax Media (Australia and New Zealand) posted a 39 percent loss in profits from the previous year, raking in $83 million compared to $135.7 million the year before.
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A trifecta for Flying Fish, and a quinella for the X Factor sponsors with Ford, McDonald's and h2go catching our attention this week.
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Entries close in:
Job 203 – Senior Digital Producer x 2
Digital Strategy and Marketing Manager
P0918 Studio Team Leader
Auckland
P0919 Super Senior Suit
Auckland
P0920 Int/Sen Designer
Auckland
Intermediate / Senior Account Manager
Auckland
Senior Digital Project Manager
Sales Manager - Idealog
Auckland
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Who's it for: Ford by JWT and Flying Fish
Why we like it: As JWT's creative director Cleve Cameron says, it's 'the ad as content thing' and creating a music video means people might actually want to watch it. 'Tis a good way to connect the brand to X Factor NZ—and, with the obligatory car porn in a host of appealing Kiwi landscapes, to New Zealanders.
Who's it for: h2go by Colenso BBDO and Flying Fish
Why we like it: While bottled water is one of the most ridiculous products ever invented and shouldn't really exist in New Zealand, credit to the brand, which has just launched its designer bottles, for laying a few easter eggs around the Auckland streets (and, given the prevalence of flying fish in the ad, for using the appropriate production company).
Who's it for: McDonald's by DDB NZ and Flying Fish.
Why we like it: A trifecta for Flying Fish and a quinella for the X Factor sponsors with this all-singing, all-dancing and all-eating number for McDonald's.
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