StopPress

Marketing, advertising & media intelligence

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Spark partners with Facebook and Twitter, gives customers a gig of social media data

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Spark is on a mission to win over the Kiwi masses by offering deals that match the changing habits of its audiences. This started with the telco giving its subscribers access to Spotify Premium, and it is now being continued with a new offer, dubbed Socialiser, that gives social media consumers one gig of free data per month to use via the Twitter and Facebook apps.

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TVCs of the Week: 21 October

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A bull-riding babe, a sightseeing couple and an eyebrow-raising basketballer get a gold sticker this week.

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Stuff remains the nation's number one news site, as digital audiences continue to grow

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Nielsen has released its statistics for New Zealand's most-visited websites by unique audience, and the figures once again confirm New Zealand's preference for Stuff over the NZ Herald website—although the gap has narrowed substantially following Nielsen's correction of its data collection in April this year. StopPress chats to Fairfax's Sinead Boucher and NZME's Brad Glading about the figures.

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NBR puts its readers front and centre with major site overhaul, offers new mobile-only sub and radio service

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Around five years ago, the NBR started charging for its online subscriptions, with its corporate IP subscription offer arriving on the scene around a year ago. Publisher Todd Scott says it's now bringing in $1 million in digital subs revenue and it will be hoping for more after launching its redesigned website and a mobile-only offer over the weekend and also announcing plans to establish an NBR radio service.

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Study confirms Kiwis are actively avoiding ads across channels

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Although it doesn't come as much of a surprise, an independent survey commissioned by Reachmedia has found that Kiwis are becoming skilled at avoiding advertising in new forms of media and are utilising technology to assist them. StopPress takes a look at what the results of the survey say.

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Attracting a digital audience: New Zealand's top ten YouTube channels

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Collectively, the top 10 Kiwi-based YouTube channels have over four million subscribers and, although that obviously also includes an international audience, this number is impressive given that New Zealand, as starting base, only has a population of around 4.5 million people. Here's a rundown of the ten YouTube channels with the highest number of subscribers.

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'An open door for open minds': Spark continues its hunt for the young'uns with dedicated events space

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Aside from one small and entertaining Cupertino Effect-related glitch and some criticism of the Thanks reward scheme, most would agree the Spark rebrand went extremely smoothly given how big it was. And it's continuing its quest for the hearts and minds of younger Aucklanders—and keeping with the trend towards creating experiences rather than just running ads—with the launch of Spark Lab, a new innovation and ideas workshop in Britomart.

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Opera and slow-motion auction combine in ANZ's latest home loan push

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According to Nielsen's stats, approximately 934,000 Kiwis currently have a mortgage. And when this considered alongside the issue of housing prices, it's clear that this is a major source of revenue for banks. So, in an effort to consolidate its position as the biggest mortgage provider in New Zealand, ANZ has launched a new campaign that features a slow-motion auction scene playing out to an operatic score.

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