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Attack of the Not Election

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MediaWorks' channel Four is continuing along the same lines as its The Home of Not Rugby during the 2011 Rugby World Cup, with the current campaign with Special Group of 'The Home of Not Election'. It has been promising an "entertaining escape from the political coverage dominating other media to Election Day and beyond: an invitation to take a break from the Judith Collins saga, and enjoy the brand new season of America’s Next Top Model; to get excited about upcoming new fast tracked episodes of [various shows]."

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The final hurrah: the last-ditch efforts of the nation’s political parties to get your votes

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The final lead up to the national election gives the citizens of the country the unique pleasure of being able to see politicians dressed in formal attire standing in the rain, feigning smiles and waving at all the cars driving by. It’s unclear whether such seemingly desperate measures have any sway over the location of the ticks on election day, but they are entertaining nonetheless. Traditionally, these last-ditch efforts by political parties have been limited to doing impersonations of brand mascots on street corners, but in a digitised world they are becoming more sophisticated. These days, politicians recognise that political messages have the capacity to reach a wider audience if they are delivered online. And for this reason many the nation’s parties have taken to the internet to consolidate their street-based efforts.

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New World and Colenso BBDO push the supermarket advertising boat way out in latest Fresh Every Day campaign

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Foodstuffs and Colenso BBDO veered away from traditional supermarket advertising when they started promoting New World staff as products and parodying infomercials in last year's Fresh Every Day campaign. And while it's still looking for laffs in the latest instalment, it's dialled up the surreality with talking yams and houses filled with bread.

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The best of both worlds? Why House of Travel is flipping its marketing script and embracing Facebook

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Interactive is an expanding piece of the ad spend pie here and around the world, and Magna Global has predicted it will overtake TV in the US by 2017. Facebook is a big part of that ecosystem and it reckons it can offer both scale and granularity. So we caught up with Facebook head of New Zealand Stephen Scheeler to find out what's happening here and how House of Travel has harnessed the social network and is moving away from traditional media.

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Movings|Shakings: 19 September

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Industry happenings at Snakk, TRN, MediaWorks, Maori TV, Mai FM, Tangible Media, Adshel, and MEA Mobile.

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Saving over selling: how FCB's National Depression Initiative joined a very exclusive club with IPA Effectiveness Award shortlisting

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Marketing gets a pretty bad rap from the general public for the sophisticated tricks it uses to influence behaviour in the quest for profit. But the Ministry of Health and Health Promotion Agency's National Depression Initiative campaign by FCB is a prime example of the power of marketing to do good. And the campaign, which covers the period from 2010 to 2013, has just been shortlisted for the coveted IPA Effectiveness Awards, the first time since 1994 that a Kiwi campaign has earned that accolade.

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Izzy Dagg showers with his phone for Samsung

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The growing prevalence of the online channel has made it more common for the regional arms of major organisations to make locally produced content. And this trend has now seen Samsung release a new YouTube clip that features rugby star Israel Dagg showing off the full utility range of the GS5. But placing your brand's message in the hands of a sports star comes with its risks.

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Digital interaction you can't look away from

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If you are sick of “having your heart toyed with like a meaningless plaything” in the real world, you now have the opportunity to experience the very same thing in the digital realm, with Wellington/Amsterdam web savants Resn creating an interactive artwork to accompany the song ‘Look Away’ from SBTRKT’s soon to be released album, Wonder Where We Land.

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Orcon's FreeMyRugby petition won't cause riots, but it draws attention to the growing trend of sports broadcast bidding wars

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Orcon is taking a leaf out of the ‘Politician’s Handbook’ by attempting to mobilise the Kiwi masses through a petition, which aims to break Sky’s hold on the broadcasting rights for live rugby games. The petition is hosted at a microsite called FreeMyRugby.co.nz and draws attention to the fact that only New Zealanders with a Sky subscription—available for $74.75 a month on a Sky basic and sport package—are in a position to watch the All Blacks play live. And while sharing this common knowledge is unlikely to cause a riot, it does draw attention to how the media landscape is changing and how this might continue to impact Sky's hold sports broadcasts.

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Creative urban explorers win Jasmax video comp

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Architectural design firm Jasmax is celebrating its 50th anniversary this year, and, in keeping with the marketing zeitgeist, it asked punters to join in the fun by creating a short video showing "how architecture impacts and facilitates our everyday lives" (and at least one Jasmax project). And Jason Dobbs and his skateboarding son Cato took the $5,000 prize with a clip called A2B.

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OMD takes Yahoo digital strategy prize for Pepsi On project

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Nigel Latta's recent programme about the evils of sugar certainly got Kiwis talking. And the food industry—and the marketing tactics it employs—came in for plenty of criticism, with sugary drinks given the hardest time. When you see footage of two-year-old children having their teeth removed because their parents put fizzy drink in their sipper bottles, it certainly makes it tough to celebrate marketing campaigns that help sell more of the stuff, but, as Peter Cullinane says, 'if it's legal to sell, it's legal to advertise', so here's to OMD New Zealand and Frucor, which have taken out Yahoo New Zealand's Digital Strategy Award for the Pepsi On project.

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