50 Wellington locations were captured in four days of shooting for Positively Wellington Tourism’s new commercial, which follows a young couple on a whirlwind tour around the capital. And it has even the most hardcore Wellingtonians watching again to try and pinpoint every location in the clip.
Around five years ago, the NBR started charging for its online subscriptions, with its corporate IP subscription offer arriving on the scene around a year ago. Publisher Todd Scott says it's now bringing in $1 million in digital subs revenue and it will be hoping for more after launching its redesigned website and a mobile-only offer over the weekend and also announcing plans to establish an NBR radio service.
Paul Catmur, the creative managing partner of Barnes, Catmur & Friends, shares his views on life, advertising and other annoyances, such as the unwillingness of the magazine industry to accept the unvarnished truth.
Although it doesn't come as much of a surprise, an independent survey commissioned by Reachmedia has found that Kiwis are becoming skilled at avoiding advertising in new forms of media and are utilising technology to assist them. StopPress takes a look at what the results of the survey say.
Collectively, the top 10 Kiwi-based YouTube channels have over four million subscribers and, although that obviously also includes an international audience, this number is impressive given that New Zealand, as starting base, only has a population of around 4.5 million people. Here's a rundown of the ten YouTube channels with the highest number of subscribers.
Spark gave New Zealand a bit of tease before it launched its new 'Never Stop Starting' campaign with some unbranded billboards and digital ads. And there's some more mystery afoot, with a teaser video featuring Kiwi NBA star Steven Adams being released last night.
Aside from one small and entertaining Cupertino Effect-related glitch and some criticism of the Thanks reward scheme, most would agree the Spark rebrand went extremely smoothly given how big it was. And it's continuing its quest for the hearts and minds of younger Aucklanders—and keeping with the trend towards creating experiences rather than just running ads—with the launch of Spark Lab, a new innovation and ideas workshop in Britomart.
According to Nielsen's stats, approximately 934,000 Kiwis currently have a mortgage. And when this considered alongside the issue of housing prices, it's clear that this is a major source of revenue for banks. So, in an effort to consolidate its position as the biggest mortgage provider in New Zealand, ANZ has launched a new campaign that features a slow-motion auction scene playing out to an operatic score.
On 15 October, StopPress attended Google's Brandcast event in Sydney, and the general theme delivered over the course of the 90-minute show was that YouTube stars provide an effective means by which brands can communicate with various target market. Here's what some of the speakers had to say at the event.
Earlier this week, Glassons provoked the ire of its Facebook fans, Twitter followers and an eating disorders expert for featuring a mannequin that was designed to have its ribs showing. Auckland-based psychotherapist Anna Drijver, who specialises in a range of eating disorders, told the Herald that the use of the mannequin was "absurd" and added that this approach to window promotions would have a "negative effect" on both young boys and girls. Yet, despite this controversy still simmering on social media networks, Glassons has now unveiled a new campaign that will undoubtedly also raise a few eyebrows for featuring the controversial act of bull-riding.
Advances in technology have rapidly changed the way we pay for things. Whether it's tap and go credit cards, in-app payments or mobile wallets, the benefits for consumers are endless. But on the other side of the coin, charities dependent on real currency and street collections fighting against a huge range of other organisations for the donated dollar are starting to suffer as cash carrying declines. So what are the options to prise open increasingly electronic wallets?
Why we like it: The big guys being targeted for 'throttling' have called this campaign a PR stunt and say they don't do it, but it's quite funny and it features blow darts and scalping, so we'll forgive them for any inaccuracies.
Why we like it: Keeping up with (or ahead of) the Joneses is important, reckons ANZ. And it's even easier when you've got a few months of no interest on your spur of the moment credit card purchases. More typically impressive animation from Assembly.
Who's it for: Lift Plus by Ogilvy & Mather
Why we like it: Ogilvy has been cranking out some pretty good work recently, so the Sealord/Heidi Montag debacle was a bit of an anomaly, and while it's tough to compete with V in this market, it's welcomed summer by taking viewers on a branded black and white road trip.