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Curse of the podium strikes Interbrand as bcg2 wins Love Your Condom brand

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Interbrand was riding high after its work for the New Zealand AIDS foundation won a TVNZ-NZ Marketing Award in the not-for-profit category and a global Interbrand Best Work Award for verbal identity. But that was fairly shortlived because and it has lost the Love Your Condom (LYC) brand, a government-funded prevention campaign encouraging condom use among all gay and bisexual men, the most at risk demographic for contracting HIV, to bcg2. Plus: how the Love Your Condom campaign helped reduce the HIV infection rate.

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15 gongs for Kiwi agencies at Clio Awards, Clemenger and Finch nab only golds

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Kiwi agencies have once again pulled in a decent haul of silverware on the international awards circuit, with the latest tally of gongs coming from the prestigious Clio Awards. And although the New Zealand contingent missed out on picking up a Grand Clio, NZTA’s ‘Mistakes’ campaign picked up two golds. The first of these awards went to Clemenger BBDO in the film category, while the second was awarded to Finch in the film technique category. PLUS: see which other agencies picked up awards.

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Suzuki celebrates customer satisfaction award with some inanimate lovin'

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Suzuki, unlike some of its Asian car-making counterparts, hasn't done a huge amount of local advertising and has largely relied on international material (and high profile sponsorships like 3 Sport and The Warriors). But to celebrate taking top spot in the Canstar Blue customer satisfaction award, it has created a new 30 second spot via GSL Promotus showing a bunch of New Zealanders getting it on with their cars.

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Rebel Sport explains why lefties have a natural advantage

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Rebel Sport is continuing its facts-based advertising approach with a new spot that alludes to the natural advantage that left-handed batsmen have over their right-handed counterparts. The 30-second clip, which was conceptualised by Ogilvy and shot by Film 360, is the latest iteration of the ongoing 'no one gets sports like us' positioning, and follows on from Rebel Sport's 'Sprinting or Flying?' TVC that was released toward the end of last year.

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Attack of the Not Election

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MediaWorks' channel Four is continuing along the same lines as its The Home of Not Rugby during the 2011 Rugby World Cup, with the current campaign with Special Group of 'The Home of Not Election'. It has been promising an "entertaining escape from the political coverage dominating other media to Election Day and beyond: an invitation to take a break from the Judith Collins saga, and enjoy the brand new season of America’s Next Top Model; to get excited about upcoming new fast tracked episodes of [various shows]."

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The final hurrah: the last-ditch efforts of the nation’s political parties to get your votes

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The final lead up to the national election gives the citizens of the country the unique pleasure of being able to see politicians dressed in formal attire standing in the rain, feigning smiles and waving at all the cars driving by. It’s unclear whether such seemingly desperate measures have any sway over the location of the ticks on election day, but they are entertaining nonetheless. Traditionally, these last-ditch efforts by political parties have been limited to doing impersonations of brand mascots on street corners, but in a digitised world they are becoming more sophisticated. These days, politicians recognise that political messages have the capacity to reach a wider audience if they are delivered online. And for this reason many the nation’s parties have taken to the internet to consolidate their street-based efforts.

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New World and Colenso BBDO push the supermarket advertising boat way out in latest Fresh Every Day campaign

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Foodstuffs and Colenso BBDO veered away from traditional supermarket advertising when they started promoting New World staff as products and parodying infomercials in last year's Fresh Every Day campaign. And while it's still looking for laffs in the latest instalment, it's dialled up the surreality with talking yams and houses filled with bread.

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The best of both worlds? Why House of Travel is flipping its marketing script and embracing Facebook

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Interactive is an expanding piece of the ad spend pie here and around the world, and Magna Global has predicted it will overtake TV in the US by 2017. Facebook is a big part of that ecosystem and it reckons it can offer both scale and granularity. So we caught up with Facebook head of New Zealand Stephen Scheeler to find out what's happening here and how House of Travel has harnessed the social network and is moving away from traditional media.

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Movings|Shakings: 19 September

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Industry happenings at Snakk, TRN, MediaWorks, Maori TV, Mai FM, Tangible Media, Adshel, and MEA Mobile.

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Saving over selling: how FCB's National Depression Initiative joined a very exclusive club with IPA Effectiveness Award shortlisting

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Marketing gets a pretty bad rap from the general public for the sophisticated tricks it uses to influence behaviour in the quest for profit. But the Ministry of Health and Health Promotion Agency's National Depression Initiative campaign by FCB is a prime example of the power of marketing to do good. And the campaign, which covers the period from 2010 to 2013, has just been shortlisted for the coveted IPA Effectiveness Awards, the first time since 1994 that a Kiwi campaign has earned that accolade.

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Izzy Dagg showers with his phone for Samsung

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The growing prevalence of the online channel has made it more common for the regional arms of major organisations to make locally produced content. And this trend has now seen Samsung release a new YouTube clip that features rugby star Israel Dagg showing off the full utility range of the GS5. But placing your brand's message in the hands of a sports star comes with its risks.

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Digital interaction you can't look away from

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If you are sick of “having your heart toyed with like a meaningless plaything” in the real world, you now have the opportunity to experience the very same thing in the digital realm, with Wellington/Amsterdam web savants Resn creating an interactive artwork to accompany the song ‘Look Away’ from SBTRKT’s soon to be released album, Wonder Where We Land.

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Orcon's FreeMyRugby petition won't cause riots, but it draws attention to the growing trend of sports broadcast bidding wars

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Orcon is taking a leaf out of the ‘Politician’s Handbook’ by attempting to mobilise the Kiwi masses through a petition, which aims to break Sky’s hold on the broadcasting rights for live rugby games. The petition is hosted at a microsite called FreeMyRugby.co.nz and draws attention to the fact that only New Zealanders with a Sky subscription—available for $74.75 a month on a Sky basic and sport package—are in a position to watch the All Blacks play live. And while sharing this common knowledge is unlikely to cause a riot, it does draw attention to how the media landscape is changing and how this might continue to impact Sky's hold sports broadcasts.

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