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BP Oil takes out Supreme Award at TVNZ NZ Marketing Awards

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The theme for this year’s TVNZ NZ Marketing Awards was Make Marketing History, evoking great marketing successes of the past and inspiring today’s marketers to join the winners ranks. Last night's awards night saw BP Oil take out the Supreme Award (and the retail category) and Geoff Ross inducted into the Marketing Hall of Fame. We bring you a full list of winners.

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The Electoral Commission turns to Pandora to target the youth

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In an effort to catch the attention of the increasingly uninterested youth segment of the population, the Electoral Commission has already commissioned Lorde to appear in a pair of videos in which she encourages eligible Kiwis to use the right she still doesn't have. Tallying a cumulative total of about 30,000 views, these videos have attracted a decent level of attention, but they haven't been shared sufficiently to reach all the young Kiwis who are yet to enrol. So, to consolidate these online and TV efforts, the Electoral Commission has now taken its message to a channel that is particularly popular among the younger segments of the population, Pandora.

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Digital natives: Acquire Online's quest to put some online spend in the pockets of Kiwi publishers

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Programmatic buying is still just a sliver of the total online ad spend, here and around the world (in New Zealand, it accounted for nine percent or $3 million of the total $31.4 million spent on online display in the last quarter). But it's getting plenty of column inches and that spend is trending upwards. Most of the big media players have invested in or have access to trading desks and demand side platforms, and many ads for local brands now feature on international sites as a result. But Acquire Online's Anthony Ord is aiming to get those clients and agencies to support local publishers a bit more by creating a list of 156 different Kiwi sites that have offered inventory as part of a network buy.

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Google hands its digital toolbox to Kiwi charities

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Last night, at an event hosted at the Mental Health Foundation in Auckland, Google announced to 70 representatives from 50 Kiwi not-for-profit organisations that it will give eligible New Zealand charities and community organisations free access to advertising and technology worth $120,000 in each case per year.

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I stream, you stream, we all stream for various streaming services

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Spark Ventures' Lightbox subscription video on demand service officially launched last night, and, not surprisingly, its arrival seems to have been the catalyst for a fair bit of activity in the streaming space, with TVNZ now offering online box sets of Orange is the New Black, Freeview's Sam Irvine talking up an integrated broadcast and broadband offering, Quickflix claiming that more competition is a good thing and Sky, which recently announced another big profit increase, getting set to launch its own streaming service for non-Sky customers. So who's got the best offer?

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Māori TV cuts through to smoking target market with in-house agency

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According to Quitline, Māori and those in high deprivation populations care less about the cost of cigarettes, or their health, compared to how much they care about their children. Māori Television’s advertising head of department, Toni Urlich developed the creative for the 'Crayons' campaign, which uses children, mimicking their parents’ smoking behaviour. The campaign was created inhouse at Māori Television and in a first, will also be rolled out across other channels.

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Questions that matter: Boundary Road launches the Unauthorised Beer Census of New Zealand

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Barnes, Catmur & Friends has taken some time off torturing pizza eaters and giving RTD drinkers "Woodies" to ask Kiwis some important questions. In a new print and online-based campaign for its client Boundary Road Brewery, the agency has compiled a series of questions for an initiative called ' The Unauthorised Beer Census New Zealand 2014' in an effort to find out more about the nation's beer drinkers.

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MKR NZ attracts biggest audience, but The Block NZ wins key demographic battles

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Last night, the launch of the third season of The Block NZ kicked off a ratings war that will see the DIY-themed show take on TVNZ’s My Kitchen Rules over the next few months. And the overnight figures seem to indicate the first battle has gone to the side of DIY porn, with The Block NZ winning the lion’s share of the audience in the key demographic categories.

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StopPress Presents: 'Brand is as brand does', with US brand expert Marty Neumeier—GET IN FOR THE LAST FEW TICKETS

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Marty Neumeier, best-selling author, designer and renowned business adviser, is on a mission to "revolutionise the way business does business in the 21st century". And you can find out how he plans on doing that at an event on Friday 29 August where he will share his insights on modern brands and the importance of being credible in an age of transparency.

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