StopPress

Marketing, advertising & media intelligence

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Data dump: magazine circulation

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We live in increasingly visual times. And no-one's got time to read those pesky words anymore. So every week we'll choose a few of our favourite graphs. In honour of the heated discussion around magazines on these pages in recent days, here's a couple that show what's been happening to magazine circulation in New Zealand over the past ten years.

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Movings/Shakings: 24 October

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Industry happenings at TVNZ, EstarOnline, Postr, Trilogy International, Affinity ID, New Zealand Direct Marketing Awards, Zomato and Porter Novelli.

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Sky announces record profits, extension of rugby deal, big decoder upgrade and new SVOD brand

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Earlier today, Sky officially announced it has signed another five year deal with Sanzar and NZ Rugby, giving it the rights to the precious code until 2021. And at its AGM at the Langham, it had more good news for investors and subscribers, announcing some impressive numbers, detailing how it will soon be embracing internet-delivered television and launching its SVOD offering Neon.

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Z Energy joins the collectibles craze with superhero 'Blokhedz'

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Z Energy has followed in the footsteps of New World and Countdown by launching a campaign that gives customers the opportunity to collect a series of collectibles when spending a certain amount of money. Dubbed 'Blokhedz', the campaign features a series of 16 stackable figurines, based on superheroes and villains from the DC comic franchise, which consumers can collect if they spend more than $40 either in-store or on petrol (purchases of tobacco products cannot be used to redeem BlokHedz).The campaign—which was created by JWT as the lead agency, MBM and Mediacom for media, and Heyday for digital—is currently being promoted via a short YouTube clip and a specially dedicated section of the Z Energy website, which features profiles of all the characters available for collection.

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Summer dollars: Stihl, Ryobi and AEG target Kiwi consumers as weather warms up

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On 19 October, the NZ Herald ran a story promising Kiwis a long, hot summer Labour weekend. And if the modern art of divination known as weather reporting is anything to go by, then this could signal the start of the warmer months to come. And given that Kiwis are likely to spend more time outside over the next few months, Stihl, Ryobi and AEG have launched campaigns on the range of products that Kiwis might be inclined to use during their gardening endeavours under the summer sun.

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Ad industry unites to support Andy McDowell's struggle with Parkinson's

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In 2009, at the age of 43, well-regarded suit and strategist Andy McDowell was diagnosed with Parkinson's Disease and, over the last two years, his condition has deteriorated substantially, making it difficult for him to continue working. As an industry stalwart, who launched The Department of Marketing in 2008, previously worked at FCB and Ogilvy & Mather, and also owned Nebula Marketing, McDowell has left an indelible mark on the lives of many in the Kiwi advertising space. And for this reason, a collection of advertising agencies have grouped together to raise funds to support him.

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Pams and Brother earn Pent Award plaudits for private label packaging

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Known for bucking against the trend of plain-as-Jane packaging for grocery house brands, Foodstuffs' latest investment into the design of its Pams flour range is proving to be a winner, with Auckland-based agency Brother picking up a gold award at the 2014 Pentawards, a global competition which recognises the best of packaging design.

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Adams and Spark pull out another pump fake for The Boroughs

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Steven Adams' entertaining teaser video 'Secret Codes' for Spark's mysterious basketball-related campaign clocked in with over 72,000 views—and all without any paid media support. Now he's back for the second instalment, once again alongside Reggie Jackson, and it looks like he's planning on doing something about the poor state of New Zealand's outdoor courts *wink, wink*.

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MediaWorks launches MVOD offering, aims to extend its brands' mobile reach

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Following on from the NZ Herald and Fairfax, MediaWorks has now improved its mobile video capabilities by launching MVOD, an offering billed as “a social, local, mobile-friendly video” service that is available across channels. This means that, in addition to the content available on 3Now, users can also easliy access the quirky videos produced on a daily basis for MediaWorks’ other media properties, including radio and news personalities.

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Noel Leeming pimps its ride, hits the road to give Kiwis a taste of technology

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The founder of The Warehouse, Sir Stephen Tindall, is putting plenty of energy into philanthropic causes these days. And the chief executive of The Warehouse Group, Mark Powell, has given the brand a boost with the promise of a living wage for some staff and discussions about the size of his own salary. And, as part of the company's communities and environment strategy, it's also invested over $1 million to build a high-tech truck for Noel Leeming that promises to bring the wonders of technology to New Zealand’s most remote and least advantaged communities.

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Keeping up with the play: Pandora, Spotify and iHeartRadio's latest streaming endeavours

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The competition for Kiwi listeners, artists and advertisers is on, with music streaming companies like Spotify, Pandora, and iHeartRadio innovating rapidly to out-do each other down under, with analytics offers, better content and new ad units. StopPress looks at what tunes the providers are playing to try and increase their numbers. PLUS: Lorde-related stats!

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Air New Zealand honours final instalment of Hobbit trilogy with another fantastical safety video

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The three-year epic journey of collaboration that Air New Zealand and The Hobbit series have undertaken is finally being concluded with a blockbuster of a safety video filmed by Taika Waititi that features cameos from Elijah Wood (Frodo Baggins), Dean O’Gorman (Fili the Dwarf), Sylvester McCoy (Radagast) and Sir Peter Jackson. PLUS: how the campaign has impacted visitor arrivals.

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