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Vodafone resurrects Rebecca Black’s ‘Friday’ to launch new reward initiative

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Vodafone has dug into the annals of recent pop culture and emerged with what is often referred to as the worst song ever made, Rebecca Black’s ‘Friday’. And rather than keeping the nauseatingly catchy tune restricted to a private boardroom listen between the marketing managers, the telco has decided to unleash a cover of it through a new TVC by FCB.

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Movings/Shakings: 25 July

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Industry happenings at Gladeye, The Marketing Association, Fairfax, Dynamo, Sunday Punch and ANZ.

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Inside: Spur

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After 14 years, the New Zealand Sponsorship Agency recently rebranded as Spur. And, as more brands see the benefits of creating experiences for customers that can then be amplified online, it seems the planets are coming into alignment for this small but growing agency.

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BMW pushes the boat out with bum-clenching M4 ad

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BMW Canada created a bit of online conjecture recently over a recent spot showing its new M4 skidding around a racetrack located on top of an aircraft carrier. Not surprisingly, given the distinct lack of racetrack-enabled aircraft carriers in the world, it was accused of being fake. But no-one seems to care whether it is or not, because it's been viewed nearly five million times online. And now New Zealanders are getting a taste of it for the local launch.

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Introducing the Generosity Journal

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The discussion underneath the stories on StopPress can be extremely entertaining and quite revealing, but things often veer towards the negative. So we're trying to balance the ledger a bit and, in conjunction with The One Percent Collective, we're launching a new section for agencies, clients and anyone else in the wider marcomms industry to claim the moral high ground and celebrate the good work of their competitors.

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Whittaker's makes it a three-peat in Readers Digest most trusted list, but what's it worth?

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The brands that New Zealanders trust the most were announced by Readers Digest recently, with Whittaker's winning first place for the third year in a row, and also taking out the New Zealand icon and confectionery sections. So do these little badges make a difference to consumers' decision-making processes? And are most trusted lists like this pointless?

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Remembering Rob Coats: great artist, great man

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People will recognise the work of Coats Design from the aisles of their local supermarket and logos of their local retailers. It's responsible for wrapping design around the products of big Kiwi names such as Michael Hill, Rodd & Gunn, Barker's of Geraldine, and last year's redesign of Hubbards cereal. And the man who kicked it all off was founder Rob Coats, who passed away on the weekend and is remembered fondly by his colleagues and contemporaries in the industry.

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Reading more, remembering less: is the internet making us stupid? Or just more selective?

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One fact that has stuck with me over the years—and flashes up in front of me occasionally when I'm deep in a time-sucking online/social media rabbit hole—is that the same part of the brain that responds so favourably to pokie machines is the same part of the brain that responds so favourably to the constant arrival of notifications on your phone, in your inbox or on social networks. So, like digital meerkats, many of us are constantly popping our heads up and looking for the next information fix. And, as a recent Victoria University study has shown, the online realm is having an impact on our reading behaviour.

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Sugar fusion: Whittaker's and Griffin's create a hybrid, call on Kiwis to cover their property in hundreds and thousands

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Whittaker’s and Griffin’s have colluded in sugary goodness to produce a limited edition product mashup called the '100s and 1000s Bar' that combines Cookie Bears, chocolate and a significant sprinkling of hundreds and thousands. And to promote their product fusion, which was released on 21 July and will be available for only three months, the co-conspirators have launched a competition via a Facebook-hosted microsite that encourages Kiwis to cover random items in hundreds and thousands and then send in images of the results.

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