Grabaseat sticks with Contagion

Advertising
June 19th, 2013
By StopPress Team

Contagion's relationship with Air New Zealand cheeky little brother Grabaseat was enhanced last week after winning a competitive pitch against several other agencies thought to have included Special Group and Young & Shand.

TVNZ hammers out a host of sponsorship deals for Mitre 10 Dream Home

Media
June 19th, 2013
By StopPress Team

Mitre 10 Dream Home returns to Kiwi screens on 2 July at 7.30pm after a few year hiatus. And, along with the naming rights sponsor, TVNZ has signed up a host of other commercial partners who will spruik their wares in the TV2 show, including ASB, EECA Energywise and plenty more.

TVCs of the Week: 18 June

TVC of the Week, brought to you by MediaWorks
June 18th, 2013
By Ben Fahy

Switching power companies is easy. Dealing with wild beasts, not so much.

Hale to the Y&R chief

Advertising
June 18th, 2013
By Ben Fahy

Y&R New Zealand got some good news today when it found out it had won a bronze lion at Cannes for the MetService's Weather to Wake app. And it's got some more good news to announce: the appointment of experienced advertising campaigner Abbe Hale as general manager.

Land Rover shows off its rich outdoor heritage with unique approach to comparative advertising

Advertising
June 18th, 2013
By Ben Fahy

Land Rover started off not long after World War II when a farmer in the UK stripped a battered army jeep and decided to build something more appropriate. 65 years on and the cars are certainly a whole heap more luxurious, but the brand hasn't forgotten its roots, and Big Communications is showcasing this evolution with a new campaign that has given the international creative a local twist.

Geeky books hit $10,000 Kickstarter goal with week to go

Books
June 18th, 2013
By Sim Ahmed

The sequels to the nerdtacular kids book My Little Geek has reached its US$10,000 funding goal on Kickstarter with a week left to go.

Newly appointed IABNZ chair says he won't have anything to do with SMI

New Appointment
June 18th, 2013
By Sim Ahmed

Daniel Robertson replaces The Radio Network commercial director (via Yahoo New Zealand) Laura Maxwell-Hansen as chairperson, who left the position in May.

Cannes Lions 2013: Day 2, with DraftFCB and DDB in the metal—UPDATED

Cannes Lions
June 18th, 2013
By StopPress Team

The first winners have been announced, and there are a few Kiwi agencies in the money, with DDB NZ winning a prestigious Creative Effectiveness Lion for Steinlager's 'Believe', DraftFCB NZ picking up seven lions so far for Driving Dogs and Call Girl and Colenso BBDO winning gold for Amnesty International's Trial by Timeline. Plus: more Kiwi agencies on shortlists.

Learning from Apple's iPad Mini trademark malarkey

Law
June 18th, 2013
By Kieran O'Connell

In April this year, international media reported on the United States Patent and Trademark Office's (USPTO) decision to refuse registration for Apple's iPad Mini trademark on the grounds it's simply descriptive. But within days of the story breaking, the USPTO was backtracking on its decision.

Going postal: Ben Goodale on what's restricting the rise of direct mail

Direct
June 18th, 2013
By Ben Goodale

Changes to postal services—and NZ Post’s reluctance to budge on price—are pushing direct marketers down the digital path, says Ben Goodale.

New Zealand Post's shift to digital continues apace with marketing 'realignment'

Marketing
June 18th, 2013
By Ben Fahy

It's been a rough few years for New Zealand Post, with the decline in traditional mail leading to a number of restructures, the sale of assets and plenty of cost cutting. And there's more change on the horizon, with comms manager John Tulloch saying there's "a bit of a realignment going on" across various parts of the business at the moment, including the marketing team.

The Truth hurts, ceases publishing

Media
June 18th, 2013
By StopPress Team

Tabloid newspaper The Truth may shut its doors after more than 125 years of publishing – this in a shocker week for New Zealand media where Fairfax Media axed three of its technology titles and MediaWorks was put into receivership.

Fairfax cuts tech magazines, but there's still hunger for IT news

Media
June 17th, 2013
By Sim Ahmed

Fairfax Media has hit the delete button on three of its technology magazines, taking with it decades of specialist IT knowledge. Who will fill the vacuum?

Cannes Lions 2013: Day 1

Cannes Lions
June 17th, 2013
By StopPress Team

There were a record 35,765 entries from 92 countries for the 60th Cannes Lions. Of course, we're small-minded and patriotic so we're focusing on the Kiwi contenders and here are the seven agencies in the running after the first shortlists for Creative Effectiveness, PR, Promo & Activation and Direct were announced.

MediaWorks in receivership, but the show must go on

Media
June 17th, 2013
By Sim Ahmed

New Zealand's second largest free-to-air broadcaster MediaWorks has been placed into receivership this morning – a very strange arrangement that will see the company change owners and shed massive amounts of debt, without losing a single job. Although the tax man might come off worse from this deal.