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Labour beams out its positive vibes in first TV spot

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National released its first campaign TVC this morning and there was plenty of discussion about it—and its soundtrack—on social media afterwards (as Tim Denee wrote on Twitter: "National STRONG like SPORTS TEAM. Other party weak like baby in lifejacket"). Now Labour's followed suit and launched the TV execution of its Vote Positive campaign.

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National embraces a more positive sporting analogy for first campaign TVC

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The National Party has been forced to make a few rugby analogies in recent days as it deals with the fallout from Nicky Hager's Dirty Politics. But it's used a rowing analogy in its new TVC to try and show Kiwis it's a smooth, well-oiled, economic machine that's taking the country in the right direction and that its opponents are bumbling idiots.

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Warriors players discuss the intricacies of pronouncing foreign words

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Information released by Statistics New Zealand recently revealed that the extent of the nation's multiculturalism. And given that we could very well be in the proximity of one of the 4,593 people who identify as French in the nation, it pays to ensure we're pronouncing words borrowed from their language correctly. So, with the launch of its latest French-inspired burger, Wendy's has assembled a troop (or is it troupe?) of Vodafone Warriors players to discuss exactly how the word 'brioche' is pronounced.

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You never come all the way back

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As DDB's chief creative officer Damon Stapleton settles into life on the edge of the world, he shares his thoughts on the impact travel has had on his life.

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StopPress Presents: 'Brand is as brand does', with US brand expert Marty Neumeier—TICKETS SELLING FAST

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Marty Neumeier, best-selling author, designer and renowned business adviser, is on a mission to "revolutionise the way business does business in the 21st century". And you can find out how he plans on doing that at an event on Friday 29 August where he will share his insights on modern brands and the importance of being credible in an age of transparency.

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Movings/Shakings: 19 August

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Industry happenings at iProspect, Spark PHD, Union Digital, Yukfoo and Ambient Group.

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APN unveils ShopViva, aims to monetise audience

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On Sunday, 17 August, APN launched ShopViva, a fashion e-commerce collaboration between GrabOne, the third biggest e-commerce platform in New Zealand, and Viva, the New Zealand Herald’s flagship lifestyle magazine. The new venture is based on the premise that readers should be able to purchase the items that are displayed editorially in the popular inserted magazine, which is circulated every Wednesday.

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Repco signs up Cory Jane as Dad of the Year ambassador

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The All Blacks are attractive endorsers, and they spruik everything from undies to batteries to deodorant. Hell, even the coach Steve Hansen is the (relatively surprising) face of Kitchen Things. Now Repco has enlisted the services of Cory Jane for its father's day-related Dad of the Year campaign.

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The print shrink continues with latest newspaper readership and circ figures

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There was a time when newspapers were the main—and in some cases only—source of information for the public, meaning those involved in the industry were often rich and powerful to an extent that is today enjoyed by those who ride their fixed gear bicycles around Silicon Valley. But all heydays come to an end. And if we fast-forward to the present day, and look at the continuous downward trend of print readership (from Nielsen) and circulation figures (from the New Zealand Audit Bureau of Circulations), it's quite evident that things have changed.

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Horse's Mouth: Hilary Souter

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Being the one to tell people they’ve crossed the line is an unenviable responsibility at the best of times. But, despite having forged a career out of doing just that, Hilary Souter, the chief executive of the Advertising Standards Authority, which celebrated its 40th anniversary last year, is still smiling. So how does she keep it all together at the ASA?

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