It’s a family affair: NZTA and Clemenger BBDO blur the lines

Following on from last year’s Donna Time campaign, which moved the focus from young Maori mates to slightly boganic mums, NZTA and Clemenger BBDO have launched an eye-straining new print campaign that targets families where drink driving is a common behaviour and, like the previous campaigns, encourages someone to speak up about it.  

And while on the topic of driving, it also recently ran a clever, subtle print ad targeting tired drivers that features a classic winding Kiwi road—with one major difference. 

“Tired drivers leave one tell-tale sign. No skid marks. Drive fresh.”