StopPress

Marketing, advertising & media intelligence

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Sami's self-deprecating defecation education aims to convince Kiwis to finish their business with a flushable wipe

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Back in 2010, tampon brand Kotex confronted the Netherlands and used the word vagina in an ad. Last year, Carefree followed suit and online tampon service Hello Flo went even further with a couple of hilarious spots. The same trend towards openness seems to be developing in the bum wiping sector, long a haven of rolly dogs, tacky euphemisms and smiling actors, and Kleenex Cottonelle has convinced comedian Madeleine Sami, someone who seems to revel in public displays of awkwardness, to get on board and spruik its moistened wipes to New Zealanders. PLUS: Why wastewater experts are waging war on 'flushable' wipes.

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Green Cross Health launches Living Well, becomes a publisher

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Green Cross Health, which owns the Unichem and Life Pharmacy brands and has a range of other medical interests, has announced the launch of Living Well, an owned media channel that is being produced and published in partnership with Tangible Media. The first issue of the quarterly publication will be released in September 2014 and distributed by name to 100,000 households in the defined target market, which will be drawn from Green Cross Health’s loyalty programme. An additional 50,000 units will then also be distributed via the pharmacy conglomerate’s network (phase two of the project will also see digital and social elements introduced). PLUS: What are the legal rules that govern content marketing of products that make therapeutic claims?

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Countdown and Foodstuffs continue the tit-for-tat discount banter

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Over the course of the last week, the nation’s major supermarket chains have been embroiled in a discount battle that the Herald has dubbed ‘bread wars’. The first shots of this this retail skirmish were fired on 17 July, when Countdown dropped the price of its budget white bread from $1.48 to only $1, a discount that was immediately promoted via radio and television advertisements under the ‘Price Lockdown’ banner that has been giving Kiwis reduced prices since October last year. On the very day that Countdown dropped its bread prices, New World released a similar campaign and shortly thereafter Pak 'n Save did the same. And this effectively served as the next phase of a back-and-forth discount battle that has seen both Foodstuffs and Countdown taking aim at each other in numerous campaigns.

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Kiwi athletes come out to play for Red Bull's global ad

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Red Bull is a brand renowned for its pioneering approach to content marketing, but companies cannot live on content marketing alone and even Red Bull needs to pay to put its ads on telly occasionally. And it's done just that with its latest global ad, which is running in New Zealand and features three Kiwi athletes—motocross champ Levi Sherwood, kayaker Ben Brown and mountain biker Brook Macdonald. PLUS: Red Bull's new music programme Sound Select and the launch of redbulletin.com.

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Comedy Central and Brandspank embrace localised toilet humour for new channel idents

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Channel idents have come a long way in recent years, with a lot more time, effort and investment being put into them in an effort to create signposts for the channel's personality. And Brandspank, which has earned a reputation for its stellar work on channel brands, has just done its thing for Comedy Central New Zealand, with six very Kiwi, openly immature stop-motion idents that feature sliced kiwi, mangled sausages, turds in bags, flaming cow bums, brick-shitting possums and over-excited tomato sauce bottles.

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Movings/Shakings: 22 July

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Industry happenings at Saatchi & Saatchi, Ultrafast Fibre, Travel Memo, MEA, Snakk and InMobi.

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ANZ puts a social spin on closest to the pin

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Lydia Ko took out her fourth professional win yesterday, making the 17-year-old golfing phenom the youngest ever player to make it to US$1 million in prize money. ANZ sponsors Ko (and the ANZ Golf Show) and it's celebrating her win with a simple social game via Whybin\TBWA that offers Facebookers a chance to win $2000 if they can guess where she's hit her tee shot.

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In your space: .99 turns an old warehouse into an office clients want to visit

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Much like Clemenger Shop today, .99 originally shared office space with Colenso BBDO. However, while Clemenger’s new shopper marketer offering is still in its infancy, .99 has since moved out of its first home on College Hill and now employs over 120 people at a formidable space on Richmond Road. And given that the impressive office was refurbished back in 2008, StopPress decided it was time to have a look behind the scenes.

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Welcome to the future: Jenene Crossan on life in 2039

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Flossie chief executive Jenene Crossan was recently asked to present a talk at the Moxie Sessions about what the next 25 years of the internet will hold for our favourite perky nation at the edge of the world. Can we stand up against the mega-trends, or will we drown in a sea of animated cat gifs? And what difference will the internet actually make to our lives? Here's her response.

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Owner/Marketer: Chris Coffey

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At its essence, on-site marketing is about getting a message in front of consumers at a time when they are most susceptible to purchase. And while this might seem simple enough, Chris Coffey, the founder of the In Group, explains there’s a little more to it.

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