StopPress

Marketing, advertising & media intelligence

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Keeping up with the play: Pandora, Spotify and iHeartRadio's latest streaming endeavours

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The competition for Kiwi listeners, artists and advertisers is on, with music streaming companies like Spotify, Pandora, and iHeartRadio innovating rapidly to out-do each other down under, with analytics offers, better content and new ad units. StopPress looks at what tunes the providers are playing to try and increase their numbers. PLUS: Lorde-related stats!

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Air New Zealand honours final instalment of Hobbit trilogy with another fantastical safety video

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The three-year epic journey of collaboration that Air New Zealand and The Hobbit series have undertaken is finally being concluded with a blockbuster of a safety video filmed by Taika Waititi that features cameos from Elijah Wood (Frodo Baggins), Dean O’Gorman (Fili the Dwarf), Sylvester McCoy (Radagast) and Sir Peter Jackson. PLUS: how the campaign has impacted visitor arrivals.

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Bauer follows up womansday.co.nz launch with branded Persil hub

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Late last year, Bauer launched its Woman's Day recommended extension, with food columnist and past MasterChef NZ (RIP) winner Chelsea Winter wheeled out in an attempt to transfer some of her cachet to advertisers. And after launching the womansday.co.nz website last month, it's taken that idea into the digital realm for the first time, with Unilever's Persil brand the first beneficiary.

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Spark partners with Facebook and Twitter, gives customers a gig of social media data

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Spark is on a mission to win over the Kiwi masses by offering deals that match the changing habits of its audiences. This started with the telco giving its subscribers access to Spotify Premium, and it is now being continued with a new offer, dubbed Socialiser, that gives social media consumers one gig of free data per month to use via the Twitter and Facebook apps.

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TVCs of the Week: 21 October

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A bull-riding babe, a sightseeing couple and an eyebrow-raising basketballer get a gold sticker this week.

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Stuff remains the nation's number one news site, as digital audiences continue to grow

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Nielsen has released its statistics for New Zealand's most-visited websites by unique audience, and the figures once again confirm New Zealand's preference for Stuff over the NZ Herald website—although the gap has narrowed substantially following Nielsen's correction of its data collection in April this year. StopPress chats to Fairfax's Sinead Boucher and NZME's Brad Glading about the figures.

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NBR puts its readers front and centre with major site overhaul, offers new mobile-only sub and radio service

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Around five years ago, the NBR started charging for its online subscriptions, with its corporate IP subscription offer arriving on the scene around a year ago. Publisher Todd Scott says it's now bringing in $1 million in digital subs revenue and it will be hoping for more after launching its redesigned website and a mobile-only offer over the weekend and also announcing plans to establish an NBR radio service.

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Study confirms Kiwis are actively avoiding ads across channels

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Although it doesn't come as much of a surprise, an independent survey commissioned by Reachmedia has found that Kiwis are becoming skilled at avoiding advertising in new forms of media and are utilising technology to assist them. StopPress takes a look at what the results of the survey say.

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Attracting a digital audience: New Zealand's top ten YouTube channels

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Collectively, the top 10 Kiwi-based YouTube channels have over four million subscribers and, although that obviously also includes an international audience, this number is impressive given that New Zealand, as starting base, only has a population of around 4.5 million people. Here's a rundown of the ten YouTube channels with the highest number of subscribers.

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