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Digital

Does a bear shoot in the woods?

September 3rd, 2010 by StopPress Team

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YouTube vids are soooo passe. Interactive ‘pick a path’ YouTube vids, like the recent one from Hell Pizza, are all the rage. But this one from Tippex is one of the best efforts we’ve seen. And, as it offers you the opportunity to write something to make a hunter do anything to a bear (well, almost anything: it couldn’t handle lambast, operate on or tackle), it’s way more interactive than most. Continue reading »

Advertising

Holt! Who goes there?

September 3rd, 2010 by Ben Fahy

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Andrew Holt, currently a group account director at Colenso BBDO, will be shifting south, moving up the executive chain and battling the breeze after being appointed as managing director of Clemenger BBDO in Wellington. Continue reading »

Meta-news

One man, one desire, heaps of news

September 3rd, 2010 by StopPress Team

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Pull up an ear as we attempt to make all your marketing dreams come true with news of account wins, new hires, newish agencies, old departures, big rebrands, Taika Waititi, Air New Zealand, wallpaper, beer and giant balls.  Continue reading »

Design

Beauty and the Best

September 3rd, 2010 by StopPress Team

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The finalists have been announced for the 2010 Best Awards. And, from cool album covers to modern buildings, from striking packaging to branding and identity, it’s a who’s who and what’s what of New Zealand’s design scene. Continue reading »

Advertising

Colenso cares for its YoungGuns, revels in BBDO’s Network of the Decade accolade

September 2nd, 2010 by StopPress Team

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It’s been a good couple of days for Colenso: it’s well and truly leading the pack with its EFFIE shortlistings and now BBDO has been named the YoungGuns Network of the Decade by YoungGuns International on account of the vast array of metal the network has won since the awards were founded ten years ago. Continue reading »

Advertising

DDB drowns in ORCAs after cheeky Stella spot takes August honours

September 2nd, 2010 by StopPress Team

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The Radio Bureau’s August ORCA winners have been announced and DDB has taken its second gong of the year, with Joe Hawkins and Dave Brady, who were were finalists in the 2009 Grande ORCAs for the National Foundation for the Deaf ads, getting the nod for their self-referential Lion Nathan – Stella Artois Légère campaign.
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Digital

Fairfax’s display dollars grow, but by how much, nobody knows

September 2nd, 2010 by StopPress Team

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Stuff.co.nz dominated the digital categories at this year’s Qantas Media Awards and it appears as though the advertisers have responded, with Fairfax Media claiming it has “significantly outperformed the market” in terms of its display advertising revenue, “almost doubling” the 38 percent increase achieved by the market since last quarter. But there are a few Fairfax figures that aren’t quite so forthcoming. Continue reading »

Advertising

Terrible pun used as Colenso, DraftFCB and Barnes, Catmur & Friends all bubble with EFFIEvescence

September 2nd, 2010 by Ben Fahy

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The EFFIEs aren’t usually seen as the most glamorous or creative of the CAANZ events (as evidenced by the historic victory of Farmer’s Red Dot Specials a few years back). But, in terms of what advertising is actually meant to do, it should really be deemed the most important. And Colenso BBDO, DraftFCB and Barnes, Catmur & Friends have come through the first two rounds of judging as the country’s three most effective agencies for 2010. Continue reading »

Marketing

Bank wars: TSB leads, Kiwibank closes the gap and the big five improve

September 2nd, 2010 by StopPress Team

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Despite anecdotal evidence that suggests all banks are sneaky, recent actual research from the June 2010 Roy Morgan New Zealand Banking Customer Satisfaction Survey has revealed positive shifts in the overall satisfaction levels for most of the major banks, with TSB retaining its position at the top of the satisfaction pile, but Kiwibank is on its tail. Continue reading »

Digital

Tourism NZ, Amnesia Razorfish and the ‘digital revolution’

September 2nd, 2010 by Tourism New Zealand

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Speaking at the Inbound Tour Operators’ Council (ITOC) annual conference in Blenheim recently, Doug Chapman, executive director of client services at specialist digital agency Amnesia Razorfish, told delegates marketing was in the midst of a revolution thanks to the internet. And, with a raft of new technologies and hundreds of new social sites to take New Zealand to a travel-hungry world, it is a revolution Tourism New Zealand is well-positioned to take advantage of to reach potential travellers in a cost-effective way. Continue reading »

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