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Outdoor

Heineken goes large to create oversized RWC atmosphere

March 10th, 2010 by Ben Fahy

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It’s still 18 months until the Rugby World Cup kicks off, but a massive behemoth of a billboard has already been erected on the corner of Albert Street and Custom Street East in Auckland to mark the auspicious occasion and Heineken New Zealand thinks the rather lovey dovey text (“Turning great rivalries into even greater friendships, since 1873. It’s almost time”) hints at the experience tournament attendees can expect from the beer brand in 2011.

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PR

PR: It’s the inches that count

March 10th, 2010 by StopPress Team

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The way Kiwi organisations measure the value of PR-generated media coverage is the subject of a nationwide review being conducted this month by the CAANZ Marcomms committee and the New Zealand Marketing Association (NZMA), with agencies and clients around the country being surveyed in an effort to find out about their use of Advertising Equivalent Values (AVE) and other PR measures. Read more »

Online

Penchant for online slows, but continues to grow

March 10th, 2010 by StopPress Team

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The latest Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers Insight Report shows the total online ad spend in New Zealand for 2009 coming in at $213.89m, a 10 percent increase from 2008 ($193.15m). And, while this could be viewed as modest growth when compared to previous years, Michael Gregg, the IAB chairman, believes it demonstrates marketers’ confidence in online as a medium that delivers results when budgets were being cut on other media. Read more »

Marketing

Wattie’s heralds return of the Beanman

March 10th, 2010 by Ben Fahy

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Tim Skellern, who spent three years with Wattie’s after immigrating to New Zealand from the UK in 2004 before throwing in the towel to set up his own company in 2007, has returned to the nurturing bosom of Heinz Wattie’s to take up the role of general manager marketing.  Read more »

Marketing

The future called. It wants its presentation system back

March 9th, 2010 by Ben Fahy

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Traditional business presentations are often characterised by slow moving slide shows, unreliable software and cheesy whirling squares. But Christchurch company Orly Productions hopes to change all that with a new, more engaging and extremely user-friendly business presentation platform called iPRES that it has designed to help companies communicate better and sell more. Read more »

Social media

Social media: all talk, no action?

March 9th, 2010 by Ben Fahy

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Social media is certainly all the rage at the moment, but while most in marcomms land seems to be talking about it, not too many Kiwi businesses appear to be following up on all that chatter, if the results from the CAANZ Digital Leadership Group (DLG) survey from December 2009 are anything to go by.  Read more »

Media

NZ Gardener tends to its editorial crops

March 9th, 2010 by StopPress Team

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New Zealand’s top-selling gardening magazine, NZ Gardener, has appointed Jo McCarroll as its new editor. She will lead the team but will be under the watchful eyes and green fingers of current editor Lynda Hallinan, who will take up a new role as editorial director. Read more »

Marketing

Marketing Alumni to get words from the Wise

March 8th, 2010 by StopPress Team

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Over the past five years the St. George bank brand has experienced significant development and in 2009 was named Australia’s 9th most valuable brand. And key to this success has been the leadership of Martin Wise, the general manager of brand and marketing. Read more »

Marketing

Colenso to carry Kiwi flag at Asian Effectiveness games

March 8th, 2010 by StopPress Team

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Colenso BBDO has picked up four finalist nods for the Asian Marketing Effectiveness Awards, the most of any agency in Australasia and more than any other agency in the BBDO network. And it’s the only Kiwi agency to make the cut. Read more »

Design

Brand by lottery

March 8th, 2010 by Andy Jaquet

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What is Auckland Super City thinking? As we in the design world have always thought, everyone is a designer, so why not throw a competition out to all New Zealanders and get them to design a random logo for the country’s commercial centre. That’ll give us international credibility. Yeah right! Read more »

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