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Voting is now open for the January/February edition of The Glossies. See this month’s entries below and cast a vote for your favourite. And remember, there’s just one vote per computer. Continue reading »
Voting is now open for the January/February edition of The Glossies. See this month’s entries below and cast a vote for your favourite. And remember, there’s just one vote per computer. Continue reading »
Lucky seven, God’s in heaven, one little crutch, a David Beckham, one hockey stick, a slice of heaven. There, 7 ways to say seven, with out mentioning dwarves once. Why? Well seven’s obviously the lucky number for Spark PR & Activate, as they start the New Year with a seventh brand new client, Weight Watchers NZ. The win tops off a hugely successful 2011 for the Auckland-based agency. In recent months, Spark PR & Activate has also been appointed as PR agency for Electrolux Cookware and Laundry, Dermalogica NZ, boutique stationery store Red Letter Day and Mambo apparel. Continue reading »
One of the few positive aspects of the Christchurch earthquakes is that those from the region seem to have banded together in an effort to try and get their city back on its feet. And Phantom Billstickers, which started in Christchurch in 1982, is doing its bit by offering existing businesses that are moving to new premises, new start-ups, bands, arts groups, or “anyone with something to say” a leg up. Phantom’s Robin McDonnell says there are no complicated conditions. It’s just their way of helping. So Christchurch folks just need to bring in 100 A3 posters to the Sydenham office and they’ll stick ‘em up on their high profile sites around the city.
Design and communications agency The Church has created a new direction for the New Zealand International Arts Festival. Targeted at first time festival goers the concept is about adding an ‘extraordinary’ experience to your every day life – be it catching a bus, or walking to work. Creative director Chris Waind says the opportunity to work on such an iconic event was too good to miss. ”We’ve been able to bring all our experience with the NZSO and our creative conference We Can Create to bear and that’s injected the energy and effectiveness we think the brand needed”. Continue reading »
Advertising is a very competitive business. Accounts are coveted, staff are constantly being poached and awards are hotly contested. And it seems that competitive streak also applies to extra-curricular activities, as evidenced by events that took place at the Colenso towers this week. Continue reading »
Judging by this expensive-looking new epic for the launch of the Subaru XV, the Australian arm of the business isn’t afraid to spend money on big ads. And while it’s fair to assume New Zealand doesn’t have access to those sort of budgets, it does have Barnes, Catmur & Friends on its side, and, just like its contextual number celebrating the Great Auckland Snow last year, this smart print ad showcasing the reversing cameras that now come as standard in the Legacy and Outback models also hits the spot. Continue reading »
Lemonade Design is by no means a newbie to the design game with several prominent clients including Eden Park, Jucy Rentals and Burger Fuel on the roster. And now the agency has turned its hand to new premium ice cream brand Holy Moly. Continue reading »
In defiance of the threat posed by digital to television, MediaWorks is taking a huge risk and premiering one of its top new shows online. As crazy and contradictory as this approach seems, when FOX did the same thing last year, it got some surprising results: despite over two million people watching the show before it was broadcast, it rated through the roof on the night, up 20 percent from its lead-in show Glee, way beyond the network’s wildest dreams. Continue reading »
Mobile devices are basically seen as a necessity these days and, like a dog without its bone, there’s almost nothing more depressing than seeing a modern human try to function without its phone. For marketers, these devices offer some very exciting creative possibilities, and MediaWorks has jumped on the ‘social TV’ bandwagon and released what it believes is a world-first smartphone app called Pluk that uses audio recognition technology to deliver content from the TV straight to the user’s phone. Continue reading »
After a bit of a wait, Clemenger BBDO managed to find a replacement managing director when Andrew Holt shifted south from Colenso in late 2010. And it’s also been on the hunt for a new creative director ever since Paul Nagy left in mid 2010. Good things take time, of course, and it’s now filled the position after executive creative director Philip Andrew, who has overseen some pretty bloody good work since taking responsibility for the empty chairs, announced the internal promotion of Brigid Alkema. Continue reading »
SodaStream fights the plastic with The Cage project Continue reading »
Click, type, win Wellington Sevens tickets Continue reading »Advertisement
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Who’s it for:Open Polytechnic by Ogilvy Wellington, Firstlight Productions and Teaspoon Films.
Why we like it: A very well-made and engaging TVC that backs up the successful Open World campaign and zeroes in on the Open Polytechnic’s main competitive advantage: relative freedom. With time increasingly of the essence these days, it shows potential students that they can get a world-class education from the comfort of their computer. Extra points for cheesy punmanship with ‘kicking buts’.
Who’s it for: NZTA by Clemenger BBDO
Why we like it: Taking a leaf out of the book of Geoff Mack and John Grennell (or is it this guy?), the Country Calendar catchiness of the NZTA’s driver fatigue ads is bound to give you a bad case of song-rash. See the other two patriotic ditties here.
Turns out old French farmers are actually quite technologically advanced.
The world’s newest extreme sport.
Perhaps not the best time to be advertising filthy richness. But not a bad way to do it.
Fun with old (and new) Subarus.
Lurpak cooks up a very cool spot.
Curse of the ginger beard.
Oh. My. Lord.
Oh. My. Lord (part 2).
A great cat-related text prank, a toad gets its own back on a smartphone-wielding owner, the best unintentionally sexual church signs, and Beef Nek Minute Steak.
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