StopPress

Marketing, advertising & media intelligence

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Movings/Shakings: 24 May

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A digital duo for Colenso BBDO, Fleur Herscott farewells The Radio Bureau, Steve Saussey and Yolande Dewey embark on a new (ad)venture, Goodfolk grows by two, a change at CAANZ, Media Design school gloats, Mi9 welcomes three more new humans, Darryl Edradan joins The Orange Group, PPR gets moving with Zumba and Ad2One adds a few more strings to its bow.

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Fly away, Falcon

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Ahhh, the Falcon, that most graceful of winged creatures, and that most boganic of wheeled machines. Following news that Ford was ceasing manufacture in Australia, the 56-year-old model—one of the longest running nameplates in automotive history—will be no more come 2016. So in honour of the beast, here's a collection of classic Falcon ads from the region that have run over the years, including the classic 1989 campaign that reportedly saw requests to drive the new 'Ford Lately' go through the roof.

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Pleasures of the flesh: New Zealand Beef and Lamb plays the content marketing card with redesigned Meat magazine

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As a chap by the name of Doug Kessler once said, traditional marketing talks at people, but content marketing talks with them. And, like an increasing number of brands, New Zealand Beef & Lamb is combining the two, with its above-the-line Iron Maidens—Sarah Walker, Sophie Pascoe and Lisa Carrington—raising the profile of its meaty wares and the redesigned Meat magazine starring MasterChef winner Chelsea Winter aiming to provide some easily-achievable culinary inspiration.

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TRN looks inside, set to outsource work to TBWA\ on an 'as -needed' basis

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Whybin\TBWA has been the The Radio Network's (TRN) agency partner for a number of years, but Saatchi & Saatchi was chosen ahead of it to rebrand Radio Hauraki last year. And while Whybin\TBWA\ worked on a campaign for its flagship brand Newstalk ZB recently and is still thought to be the agency of record, some big changes in TRN's management team and a commitment to increase its in-house capability through agency Carbon and reduce agency fees means there might not be quite as much work ahead.

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Hey boys, chicken makes you sexy, say Tegel and DraftFCB

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DB Export 33's recent campaign tried to prove that men were doing women a favour by drinking low-carb beer. And now Tegel and DraftFCB are doing their bit to inspire better inter-sex relations with a 45 second TVC to prompt the lads to roast up a few more chooks.

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Designworks and Assignment get nod for creative phase of The New Zealand Story

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There were a few terse words directed at Tourism New Zealand, New Zealand Trade and Enterprise and Education New Zealand from the creative community last year when Principals, a largely Aussie-based design shop with a small presence in New Zealand, was appointed to tell the New Zealand Story. But the next phase—creative development—has gone to the (admittedly STW-owned) local combination of Designworks and Assignment.

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Handsome, successful, Citroen-driving Taika Waititi swaps beer for 'phablets', does his thing for Samsung

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While Samsung has shot a few ads in New Zealand, the local executions have been few and far between. Colenso BBDO has done a few things for the South Korean behemoth, like Peter Bromhead drawing cartoons live on nzherald.co.nz and a virtual queue to launch the Galaxy S4. And now Barnes Catmur has given the Galaxy Note 2 the full Kiwi treatment by getting actor/director Taika Waititi to do his mad thing in an online only, long-form video called 'State of the —ATION'.

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Speak your piece in StopPress and The Research Agency’s social media survey

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Brand-related social media usage is evolving so fast that last year's trends are already archive material. The Research Agency and StopPress have just completed a project to get a current reading from the perspective of social media users and find out why they interact with brands in this space. And now we're keen to get the view from the other side. So please help us by answering a few questions. The survey should take around ten minutes to complete.

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Waikato Draught gets some love, gives some back to its home territory

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It's certainly not the best of times for mainstream beer, with volumes generally decreasing due to changing tastes and the proliferation of other booze options. But there are still strong loyalties to certain drops. And Lion's Waikato Draught and Hamilton agency King St have devised a regional outdoor and radio campaign to tap into that.

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