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Bye-bye Benji? Nib swaps celebrity endorsement for crowd-sourced clips

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After taking over Tower Medical Insurance in late 2012, Nib launched into the New Zealand market in October last year with short-lived rugby convert Benji Marshall fronting the campaign. But now, just like the Blues, it has put him on the bench and released a new brand campaign that celebrates the joy of being human—and shows the need for adequate protection. Plus: a look at the launch of another overseas insurance company, Youi.

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TVCs of the week: 30 September

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Shredded money, a superhero of the environmental persuasion and netball-mad retailers get top marks this week.

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Acclaimed writer Anna Funder writes short story for Special Group's first major campaign across the ditch

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Special Group has announced its presence in the Australian market by collaborating with award-winning author Anna Funder, Warm Bodies actress Teresa Palmer and fashion photographer Derek Henderson in a campaign for luxury pearl brand Paspaley. At the centre of the campaign is a bespoke short story, called ‘Everything Precious’, written by Funder, which will be released to Paspaley subscribers daily in seven serialised instalments via email between 1 and 8 October. So is this a case of a writer selling out for commercial gain?

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Focus Research wins big at Research Effectiveness Awards as two industry bodies play in the same sandpit for the first time

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For most of the year, research agencies are the unsung heroes of the industry, with their insights outshone by the creativity that usually takes centre stage. However, last Friday, the limelight shifted and drew attention to examples of the most effective research conducted over the course of the last year. Hosted at Auckland’s Hilton hotel and attended by a full house of well-dressed researchers, this year’s edition of the biennial Research Effectiveness Awards was hosted by comedian and sausage ambassador Leigh Hart. PLUS: a brief look at the merger between the Market Research Society of New Zealand and the Association of Market Research Organisations (AMRO).

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$6 million of shredded cash stars in new BNZ campaign

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In an effort to give a more tangible representation of the statistical fact that Kiwis who hold mortgages pay $6 million in interest every four hours, BNZ has launched a new campaign via Colenso BBDO in which that amount of money will be shredded and put on display in Auckland's Aotea Square from 29 September to 1 October. This outdoor activation is being supported across various channels, with a TVC, a Facebook campaign and YouTube clips that all use the shredded money as a provocative reminder of the amount of money that Kiwis burn through their mortgage repayments every day.

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No more beauty parades: Ben Rose offers a new approach to agency selection

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Finding the right agency partners is essential to all clients and it can be the difference between adding millions to your bottom line. But Sovereign's Ben Rose believes most marketers employ a process that has become outdated, does not give the best result and costs both them and the parties involved significantly in time and money.

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The Apple vs. Samsung fight touches down in New Zealand with feisty comparative print ad

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Samsung has been giving Apple uppercuts for a few years now with its The Next Best Thing is Already here campaign, and it has taken the attacks up a notch after the launch of the iPhone 6 and 6 Plus with a series of ads calling bollocks on the 'innovation' of its main mobile competitor (it doesn't seem to have made too much difference, as Apple's sales were still off the charts, although glitches with the operating system and bendy phones may have hindered that). And now the local arm of the Korean electronics behemoth is getting in on the act, running a print ad in some of the weekend papers showing a list of features from the soon-to-be-released Galaxy Note 4 that Apple should be taking note of for its next release.

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Kiwibank and NZ Post hand combined media account to OMD, Starcom and Ikon left empty-handed

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In May, New Zealand Post and its subsidiary Kiwibank announced that they would merge their media accounts and appoint a single agency to take care of the media side of the business. This announcement came with the consequence that at least one of the long-time account holders for the respective businesses—Ikon (Kiwibank) and Starcom (NZ Post)—would lose its account. And now, after a pitching process, Kiwibank's head of marketing communications and content Regan Savage has confirmed that OMD has won the account, leaving both incumbents' ledgers a little barer.

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Foodstuffs continues down the absurdvertising road as New World gets hypothetical about netball sponsorship

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Foodstuffs obviously isn't conducting too many drug tests on the staff in its marketing team, because after New World and Colenso BBDO went full gonzo for their two latest brand ads, it's launched another mad spot promoting its sponsorship of netball that shows it would do 'almost' anything to show their love of the sport.

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Movings/Shakings: 26 September

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Industry happenings at DB Breweries, Dynamo, Coca-Cola Amatil, BrandWorld, The Sweet Shop, Jericho, Kiwa, Data Insight, and Touchtech.

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