Republik gets its mitts on Kiwi telco CallPlus
New Zealand’s third largest telecommunications company CallPlus has appointed Republik to its communications business. Read more »
New Zealand’s third largest telecommunications company CallPlus has appointed Republik to its communications business. Read more »
Wine, like chocolate, is better when it comes equipped with a ridiculous review, so add an über-descriptive, extremely specific review of the new Yellow chocolate to the comment wall below and the best entries will get to lay their tastebuds on a selection of alkaloid of the Gods from Barista@Home. We might even send you some Yellow chocolate. Read more »
Michael Carney, Marketing Week
The first in a continuing series of erudite insights, market research and zeitgeisty marcomms dissection from Marketing Week.
In May last year the Consumer’s Institute announced the release of its new endorsement scheme Consumer Recommends. But since then Sue Chetwin, chief executive of the Consumer’s Institute, says only “seven or eight” companies have signed up to use the brandmark in their advertising and promotional activities. Read more »
Ah, the Superbowl, where the advertising inbetween the numerous stoppages is usually more captivating than the game itself (just seven minutes of actual movement in the average three-ish hour game, apparently). It’s where big-time US advertisers still go to show-off and find millions of mainly male eyeballs. And, thankfully, the New York Times was nice enough to collect all of the rather expensive ads that were featured and pen some live blogommentary on such topics as men with no pants, controversial gay men who like Megan Fox, ironic Google searching, beer, abortion and male beauty products. Read more »
New Zealand digital media solutions provider Modica Group has helped launch “the biggest marketing campaign ever seen in the Middle Eastern emirate of Qatar”, with a million TXTs sent to all customers who had made international calls on Vodafone Qatar’s network that prompted them to join a calling club and get special rates.
What is Radio Frequency IDentification (RFID)? Why should retailers care? What do New Zealand consumers think about it? And is RFID technology ready to change the way some Kiwi businesses operate? Read more »
With the success of Avatar, the start of the 3D broadcasting era for sporting events and a steady increase in the amount of 3D content being created, 3D is all the rage at the moment, leading some to conclude that the new goggle boxes are destined to be the next must-have for couch lovers this year. At present, however, it’s visual effects houses and production studios doing the buying in Australasia. Read more »
New Zealand’s “most anticipated chocolate bar”, Yellow Chocolate, hits supermarket shelves nationwide today, signifying the end of a long road for Josh Winger, who accepted the mission to create the world’s first yellow tasting chocolate bar using companies sourced only from Yellow – books, online, mobile and maps. Read more »
Tourism New Zealand is kicking off another early-bird ski campaign on Sunday to try and lure Australians back to the slopes in 2010. Read more »