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Creative Challenge
 
 

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Advertising

Pizza, booze and pressure leads to Creative Challenge diamonds

July 30th, 2010 by Ben Fahy

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The judges had their opportunity to judge harshly at Adshel’s Creative Challenge a few nights ago and, while it was a pretty tight race, they eventually decided that the thought behind Publicis Mojo’s campaign was the best (read all about the one hour-long pressure cooker creative escapade here). But what would the stupid judges know? See if you agree with their decisions and impose your own judgements on these, the top three entries. Continue reading »

Ads@6

Ads@6: 20 July – 29 July

July 30th, 2010 by StopPress Team

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This week on Ads@6, Sunsweet ‘Amazins’ go high on the crapometer; Mt Ruapehu forks out for serious prime time; the Campbells stock spots tickle a fancy or two; Toyota and Saatchi continue the current trend for paper-based ads; Wattie’s tries to sell chicken in a can by making cans into chickens; and two of the best campaigns on TV at the moment, Kiwi Bank and 2degrees, keep delivering the goods. Continue reading »

Movings/shakings

New minions, underlings and juggernauts get feet under desks

July 30th, 2010 by StopPress Team

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Come with us now as we tap into the unending desire for flagrant industry-related people watching.

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Win

Find funny foreign products, win fancy foreign book

July 30th, 2010 by StopPress Team

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Lürzer’s Archive is considered to be one of the most prominent and influential voices in the world of advertising and design. And with four issues of the bi-annual 200 Best Ad Photographers worldwide and three issues of 200 Best Illustrators worldwide under its belt, it’s now added the 200 Best Packaging Design worldwide 2010/2011 to the list. And we’ve got some Lürzer’s goodies to give away. Continue reading »

Direct marketing

Shirtcliffe and the RAPPsters climb charts with new hit: ‘NZ Post DM workshops’

July 30th, 2010 by StopPress Team

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Matt Shirtcliffe from recently born agency Shirtcliffe & Co and Darryl Wong and Kenton Osmond from RAPP, will be the guest speakers for the New Zealand Post Targeted Communications’ hugely popular and completely free direct marketing workshops. So get in quick if you want to hear their numerous pearls of wisdom. Continue reading »

Marketing

Chocolate meets fashion as Bloomsberry star continues to rise

July 30th, 2010 by StopPress Team

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Bloomsberry calls itself the inventor of the world’s most fashionable chocolate. And the Kiwi-founded, London-based company is living up to that reputation: its trendy, chocolatey wares are now being stocked in selected outlets of one of the UK’s most fashionable High St clothing chains, Top Shop. Continue reading »

Advertising

Publicis Mojo spills creative juices all over rivals, claims victory in Creative Challenge

July 29th, 2010 by Ben Fahy

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There were beautiful flowery turds, a range of moderately offensive slogans and even a picture of a woman smoking a baby in a pipe. But only one idea could take home the $125,000 prize on offer at Adshel’s inaugural Creative Challenge last night and, in the end, it was Publicis Mojo’s campaign ‘Leave with more questions than answers’ for the Auckland Fringe festival that was chosen as the best. Continue reading »

Advertising

Assignment given A+ by Josh & Jamie

July 28th, 2010 by Ben Fahy

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It was an offer too good to refuse and after just six months in operation, indie agency Josh & Jamie have made their first creative signing: the entire Assignment Group staff roster. Or, slightly more accurately, J&J founders Josh Lancaster and Jamie Hitchcock will soon be nestling into the nurturing bosom of Assignment Group. Continue reading »

Advertising

Saatchi Wellington unveils harrowing new Women’s Refuge campaign

July 28th, 2010 by StopPress Team

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The tagline for the 2010 Women’s Refuge appeal almost says it all: ‘Living in fear isn’t living’. But Saatchi & Saatchi Wellington have managed to say a bit more about the scourge of domestic violence in New Zealand with their creative work. And by raising awareness of what it’s like to live in psychologically or physically abusive homes, it hopes more funds can be raised to help the women and children leading fear-filled lives. Continue reading »

Online video

Finding the viral Holy Grail: dumb luck or good management?

July 28th, 2010 by Alex Erasmus

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Online video has been an integral part of marketing campaigns for years, and a video going gangbusters on YouTube and other video sites is like the Holy Grail of marketing. Support, content, timing and knowing your audience are all elements that have to be included in the mix. But what’s often glossed over is the above-the-line support that is typically needed to get the ball rolling. Continue reading »

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