Republik gets its mitts on Kiwi telco CallPlus
New Zealand’s third largest telecommunications company CallPlus has appointed Republik to its communications business. Read more »
New Zealand’s third largest telecommunications company CallPlus has appointed Republik to its communications business. Read more »
Wine, like chocolate, is better when it comes equipped with a ridiculous review, so add an über-descriptive, extremely specific review of the new Yellow chocolate to the comment wall below and the best entries will get to lay their tastebuds on a selection of alkaloid of the Gods from Barista@Home. We might even send you some Yellow chocolate. Read more »
Michael Carney, Marketing Week
The first in a continuing series of erudite insights, market research and zeitgeisty marcomms dissection from Marketing Week.
In May last year the Consumer’s Institute announced the release of its new endorsement scheme Consumer Recommends. But since then Sue Chetwin, chief executive of the Consumer’s Institute, says only “seven or eight” companies have signed up to use the brandmark in their advertising and promotional activities. Read more »
Ah, the Superbowl, where the advertising inbetween the numerous stoppages is usually more captivating than the game itself (just seven minutes of actual movement in the average three-ish hour game, apparently). It’s where big-time US advertisers still go to show-off and find millions of mainly male eyeballs. And, thankfully, the New York Times was nice enough to collect all of the rather expensive ads that were featured and pen some live blogommentary on such topics as men with no pants, controversial gay men who like Megan Fox, ironic Google searching, beer, abortion and male beauty products. Read more »
New Zealand digital media solutions provider Modica Group has helped launch “the biggest marketing campaign ever seen in the Middle Eastern emirate of Qatar”, with a million TXTs sent to all customers who had made international calls on Vodafone Qatar’s network that prompted them to join a calling club and get special rates.
What is Radio Frequency IDentification (RFID)? Why should retailers care? What do New Zealand consumers think about it? And is RFID technology ready to change the way some Kiwi businesses operate? Read more »
With the success of Avatar, the start of the 3D broadcasting era for sporting events and a steady increase in the amount of 3D content being created, 3D is all the rage at the moment, leading some to conclude that the new goggle boxes are destined to be the next must-have for couch lovers this year. At present, however, it’s visual effects houses and production studios doing the buying in Australasia. Read more »
New Zealand’s “most anticipated chocolate bar”, Yellow Chocolate, hits supermarket shelves nationwide today, signifying the end of a long road for Josh Winger, who accepted the mission to create the world’s first yellow tasting chocolate bar using companies sourced only from Yellow – books, online, mobile and maps. Read more »
Tourism New Zealand is kicking off another early-bird ski campaign on Sunday to try and lure Australians back to the slopes in 2010. Read more »
Wine, like chocolate, is better when it comes equipped with a ridiculous review, so add an über-descriptive, extremely specific review of the new Yellow chocolate to the comment wall below and the best entries will get to lay their tastebuds on a selection of alkaloid of the Gods from Barista@Home. We might even send you some Yellow chocolate. Read more »
Apparently, it’s doppelgänger week, where Facebook users are encouraged to change their profile photo to someone they’ve been mistaken for. But it’s always doppelgänger week at StopPress. We are shameless in our pursuit of lookalikes (and men who look like old lesbians), so send in your best stunt doubles/doppelgängers/uncanny resemblers, either of yourself, famous people or unsuspecting friends and family, and the best of the bunch will be plied with amazing prizes. Read more »
Who’s it for: Genesis Energy
Why we like it: DraftFCB keep it old school and bravely employ the services of real, surprisingly practical, pukekos for their new TVC, instead of copping out, getting some method actor to put on a pukeko suit and head down to the blue screen. And the behind the scenes clip offers a glimpse into the heady world of animal training. Maybe the talented pukekos can be put to work to fix the national grid.
And this ad is basically the opposite of the one above. Is it in the so bad it’s good category, or the so bad it’s bad category? Just 21 words sung horribly, one very creepy scarecrow and 1980s-esque graphics. It’s the perfect advertising storm.
And the Taste of Yellow Chocolate TVC is pretty good too (you can even judge his creative process).
Charlie Brooker, the world’s most cynical, entertaining and curmudgeonly man (and also an inter-racial lookalike of Matrix star Laurence Fishburne), offers this magnificent critique of television news reporting.
Unbelievably, this is not a South Park parody. It’s an actual campaign ad for US corporate ballbreaker Carly Fiorina, who’s running for California Senate next year and was chief exec of Hewlett-Packard for six years. The half man, half sheep, half devil who pops up for a visit (at 2.27 in the video) has been called the single most disturbing second in the internet’s history.
A promo for The Ad Show on TVNZ7, replete with billowing fabrics, sheet stroking, pool shots, doe eyes and possibly even some Vaseline on the lens.
(more…)
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